12 products and features hyped up by Apple that totally bombed – Business Insider

Apple is one of the most recognized and highest valued companies on the planet. With the release of new generations of Apple products causing huge media buzz each year, it’s not hard to remember the best and most popular items Apple has crafted over the years. 

But no tech company is perfect, and getting to the top isn’t always a smooth process — a few flops or failures are bound to pop up along the way. 

Apple is no exception. In fact, here are just a few of the features and products that Apple hyped up as the next big thing, but then quietly swept under the rug.


Additional reporting by Steven Tweedie.


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