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If you’ve considered creating a monthly budget solely for Sephora’s “just arrived” page, you’re not the only one (or, at least, you’re in good company with me). The retailer constantly updates this page with new makeup, skincare, and hair goodies—too much to even keep up. Not to worry! I compiled a list of the most exciting new launches for fall that you’ll want to get your hands on. Start clearing some room on your vanity now!
1. Fenty Beauty brow pencil
Eyebrow styles seem to change from thin and painted to bold and bushy in the blink of an eye. This fall, the thicker and lusher the eyebrows, the better. Fenty Beauty, created by R&B singer Rihanna, dropped this ultra-fine brow pencil in a whopping 14 shades, ranging from light blonde to deep black. The sharply-honed point lets you precisely outline your brows and add individual strokes as fine as your actual hair to create an overall fuller look. The pencil also claims to be long-wearing, waterproof, and smudge-resistant, and it comes with a fluffy brush on one end for blending out the color and brushing through your brow hairs.
Get the Fenty Beauty By Rihanna Brow MVP Ultra Fine Brow Pencil & Styler at Sephora for $20
2. It Cosmetics mascara collaboration with Dry Bar
Pointing a hair dryer at your lashes to curl and mold them into place doesn’t sound reasonable, but that’s not what this collaboration between It Cosmetics and the popular hair chain Dry Bar is all about. This mascara promises mega-volume—like what your hair gets from a fresh blowout—but with no hot air near your eyes required. The wand is inspired by Dry Bar’s barrel brushes, and the formula includes biotin, a vitamin known for its positive effects on hair, skin, and nails, to strengthen the lashes while coating them.
Get the It Cosmetics Lash Blowout Mascara at Sephora for $25
3. Olaplex hair oil
No matter what type of hair you have (straight, wavy, curly, or coily) or texture (fine, medium, or thick), Olaplex claims their new No. 7 Bonding Oil should be your new go-to for smooth locks. The oil uses bis-aminopropyl diglycol dimaleate (a bond-building molecule that may strengthen strands) to repair stressed hair after coloring, chemical straightening, heat styling, and even regular brushing. At the same time, fermented green tea and grape seed oil purportedly protect and hydrate the hair.
Get the Olaplex No. 7 Bonding Oil at Sephora for $28
4. Milk Makeup foundation stick
Milk already makes a sheer foundation called the Sunshine Skin Tint and a fuller coverage option, the Blur Liquid Matte Foundation, but now it offers a middle ground, too. The Flex Foundation Stick claims to provide medium coverage with a natural finish that’s not matte, but not dewy. It uses marshmallow root extract (yum?) to prevent creasing, blue lotus to moisturize, and chamomile and lavender to calm the skin.
Get the Milk Makeup Flex Foundation Stick at Sephora for $36
5. Supergoop facial sunscreen
As it’s important to use SPF all year round, we appreciate that Supergoop continually introduces new products that protect our skin from the sun’s UV rays—such givers! The Zincscreen 100% Mineral Lotion SPF 40 PA+++ uses non-nano zinc oxide that sits atop skin (rather than soaks in) to absorb UVB and reflect UVA rays, winter cherry to protect the skin from pollutants and blue light, and blueberry to protect the skin from free radical damage.
Get the Supergoop! Zincscreen 100% Mineral Lotion SPF 40 PA+++ at Sephora for $42
6. Anastasia Beverly Hills and Norvina eyeshadow palette
Ready to play with bold eye looks? Turn your attention to this set from mother-daughter duo, Anastasia Soare, the owner of makeup brand Anastasia Beverly Hills, and Norvina, who boasts a huge following on Instagram and YouTube and created a self-titled eyeshadow palette for her mother’s brand in July 2018. Flash forward and ABH is launching another palette featuring 25 pressed pigments curated by Norvina. From vibrant brights to dark, smoky colors, and metallics to mattes, this has it all.
Get the Anastasia Beverly Hills Norvina Pro Pigment Palette Vol. 1 at Sephora for $60
7. Innisfree lip balm
The ancient prophecy reads as such: It’s simply not possible to have too many lip balms. And this South Korean skincare brand, which is new to Sephora, makes a tantalizingly cute one in minimalistic squeezy-tube packaging that’ll remind you of ones from childhood. The lip treatment comes in six colors—Mint Earl Grey (soft peach), Wedding Peach Tea (baby pink), Wild Hibiscus (soft coral), Very Berry Tea (berry), Dried Rose Tea (red-orange), and Sky Vanilla Tea (which applies clear and mysteriously develops into a deep pink). No matter the shade, the balm promises to moisturize with jojoba and sunflower seed oils and cupuaçu butter (derived from a tropical rainforest tree).
Get the Innisfree My Lip Balm at Sephora for $10
8. Benefit Cosmetics Cookie Highlighter
OK, maybe the word “cookie” in the name is the most compelling reason to buy this highlighter, but it’s not the only reason. Cookie, which gives a golden-pearl shimmer, is the newest in a long line of beloved Benefit Cosmetics highlighters, blushes, and bronzers. Sweep it on the tops of your cheekbones, down the bridge of your nose, and on your cupid’s bow and brow bones for a subtle but luminous glow.
Get the Benefit Cosmetics Cookie Highlighter at Sephora for $30
9. Herbivore smoothing serum
Serums that improve your complexion and make your bathroom counter or vanity look beautiful are the standard for Herbivore, a skincare brand from Seattle. One of the newest concoctions, the Bakuchiol Retinol Alternative Smoothing Serum, promises to minimize the appearance of fine lines and wrinkles with bakuchiol (a plant extract), exfoliate with polyhydroxy acids (a combination of acids that performs similarly to alpha hydroxy acids), and hydrate with tremella mushroom (which is able to hold up to 500 times its weight in water).
Get the Herbivore Bakuchiol Retinol Alternative Smoothing Serum at Sephora for $54
10. Sol de Janeiro body cream
The Brazilian Bum Bum Cream from Sol de Janeiro has cult-favorite status for its delicious aroma of salted caramel, pistachio, and vanilla, so it’s exciting to see the company launch a new scent for everyone to fall in love with. The Coco Cabana Body Cream has notes of coconut cream, tropical orchid, and toasted praline to fool you into thinking summer is endless. Like the original cream, it hydrates your skin with coconut oil and cupuaçu butter, but this one also has a coco sugar blend that the company claims draws moisture from the air.
Get the Sol de Janeiro Coco Cabana Body Cream at Sephora for $45
11. Tower 28 lip and cheek tint
Multi-purpose products feel effortless and are downright financially responsible (right? right!). A new brand to Sephora, Tower 28, makes its BeachPlease Tinted Lip + Cheek Balm in three colors: Happy Hour (coral pink), Golden Hour (orange), and Magic Hour (rosy nude). Choose your favorite tone and pop it onto your cheeks, lips, or even eyes for a trendy monochrome look.
Get the Tower 28 Beauty BeachPlease Tinted Lip + Cheek Balm at Sephora for $20
12. Briogeo CBD oil for your hair and scalp
Many people are buying into food products infused with CBD oil for its purported anxiety-squelching and pain-relieving benefits, but it’s a buzz ingredient in beauty products. Briogeo’s new B.Well 100mg CBD + Arnica Flower Soothing Skin & Scalp Oil uses the cannabis-derived oil (which the company claims is full of omegas and cannabinoids that soothe the skin) to moisturize and fortify the skin barrier. It includes arnica flower extract to calm the skin and hemp and tamanu seed oils to do the same for the scalp. Use it alone on your skin or scalp, or mix it in with other hair and body products to boost their moisturizing effects.
Get the Briogeo B.Well 100mg CBD + Arnica Flower Soothing Skin & Scalp Oil at Sephora for $48
13. Violet Voss neon eyeshadow palette
It’s time to take advantage of bright eyeshadow while it’s still trending! Beauty brand Violet Voss is fully dedicated to the craze, offering this palette of 10 vivid neon shades. The ultra-matte powder formula is easy to blend and layer, so you can create a seamless eye look using as many colors as you desire.
Get the Violet Voss Bright Vibes Neon Pressed Pigment Palette at Sephora for $30
14. Milk Makeup lash and brow serum
If you loved the KUSH High Volume Mascara—which received rave reviews—you’ll be happy to know the next addition to the “kush” line is here! Milk claims that the KUSH Growhouse Lash + Brow Serum conditions the lashes and brows with hemp-derived cannabis seed extract, thickens the hair with plant peptides and enhances hair follicles with quinoa. For longer lashes and fuller brows, Milk suggests sweeping the brush along your upper and lower lash lines and drawing short, hair-like strokes upward from one end of the brow to the other.
Get the Milk Makeup KUSH Growhouse Lash + Brow Serum at Sephora for $48
15. Sunday Riley moisturizer
As the seasons change from summer to fall, you need a moisturizer that protects your skin from cooler weather’s wrath. Sunday Riley, which makes the cult-favoriteGood Genes All-In-One Lactic Acid Treatment, launched this new cream for all skin types. The ICE Ceramide Moisturizing Cream uses ceramides and vitamin F (fatty acids) to form, support, and repair the skin barrier, and coconut to moisturize.
Get the Sunday Riley ICE Ceramide Moisturizing Cream at Sephora for $65
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Prices were accurate at the time this article was published but may change over time.