Instagram is a new marketing frontier for small businesses that have the potential to bring in many new customers as well as followers.
With over 1 billion users worldwide, Instagram is the go-to place in recent times for small businesses to grow. As a matter of fact, many successful businesses have emerged from Instagram and the platform has the ability to create visibility for your business if utilized to the fullest potential.
It is important to note that, the way you use your Instagram profile as a business should differ from how you make use of your personal account.
In essence, there are right ways to use your Instagram profile, wrong ways, and clever ways as a small business.
Therefore, in this post, we will show you how to grow your Instagram account as a small business and increase engagement with a massive following over time.
15 Ways to Grow Your Instagram Account as a Small Business.
There are 15 tactics that we will share here that should enable you to grow your Instagram account as a thriving business:
1. Use a Business Account
This is the number one rule of Instagram marketing.
Why is it crucial to Start off with a separate business account?
It is crucial because it is key to establishing your brand presence on Instagram.
It will also allow you to strategize and implement many Instagram marketing tips for small businesses.
Other benefits include, it allows you to view analytics, connect your account with your Facebook page, run paid advertisements, and it makes it easier for followers to contact you.
Last but not least, Business accounts can “boost” content with just a few taps. This relatively inexpensive paid promotion ensures that you reach a wider audience no matter what post you choose to boost.
2. Have a Detailed Bio
The first thing customers see on your profile is your business name followed by your bio. It takes less than a second for someone to form an opinion of your brand online.
Therefore, it is incredibly important to make a great first impression with the content of your Instagram profile and bio.
An Instagram bio should:
- Explain a bit about you / your brand and what you do
- Appeal to your target audience
- Use your brand tone and voice to help you connect with your community
If this is in place, it could entice them to follow you, scroll through some more of your content, or even click the link back to your website.
3. Connect Your Account to Your Other Social Channels
If you connect Instagram to your Twitter and Facebook accounts, you are sure to get a larger pool of followers to boot and make your first 1000 free instagram followers trial.
It is very strategic such that any image you share on Instagram will automatically post to those profiles, and people can click to see your Instagram stream, like an image, comment on it, or follow your brand.
4. Understand Your Audience
You need to understand the people you are marketing to, their wants, and what they expect from you as a business.
Therefore, thorough research is needed in order to achieve this. To carry out this research on your Instagram audience, go to ‘insights’ on your Instagram App, and click ‘audience’. There, you will see the type of people that follow your page. From age to gender and location.
Note that, you will only have access to this information when you have up to 100 followers.
5. Use Hashtags
Instagram is a world of hashtags and it is a major way of making your products and services discoverable.
But, ensure your hashtag is relevant to your post and your brand as it is limited to 30/post.
It is also advisable to create a hashtag for your brand and include it in your bio.
6. Portray What Your Brand Represents
The visual impact of Instagram gives your business the opportunity to give your brand a vibe.
What do people feel when they view your post?
Portray what your brand represents and therein lies your vibe.
7. Activate Instagram Notifications
Make sure that you and your team are in a position to respond to your target audience at a moment’s notice by turning on Instagram notifications. This shows your followers that your brand is always available and recommendable to others.
This is a great way to build brand sentiment and increase engagement.
8. Measure Your Likes
you can better understand your audience by measuring which of your post got the most likes, and which didn’t.
This helps you decide what kinds of images you want to post in the future, and also help you do a little market research for your products.
9. Get More Likes Through Blue
Here’s an interesting fact: images on Instagram that had blue as the dominant color got 24% more likes than other colors. It’s all about psychology and wining with free instagram likes, and blue seems to win when it comes to attracting more attention!
10. Earn a Blue Checkmark to Increase Credibility
Instagram offers established brands the ability to receive verified account status signified by a blue checkmark.
This checkmark shows your followers that your account represents the official voice of your organization.
11. Know When to Post
As a business, knowing the right time to share your post and getting the desired result is
If you’ve noticed, there are specific times you post on Instagram and get more engagement from people. And, there are other times you post and very few see it.
Therefore, I will advise that you study the times your followers engage more with your content and share important posts at those periods. You can as well get this information from your Instagram insight.
12. Don’t Pester Them with Marketing
As much as you want to offer your services on Instagram, do not repeatedly post marketing content. Doing this will make them feel overwhelmed and they might unfollow you.
Rather, post valuable and rich content that can as well help them become knowledgeable or better in their field. That way, the next time you post your product or service, they will be more interested because they now trust you enough to buy from you.
13. Carefully Choose the Brand to Follow
There should be relevant brands in your industry that also markets through Instagram, you can leverage on that by interacting with their posts by liking them or leaving a comment that is relevant to their posts.
Likewise, you can send them a direct message to extend a hand of partnership or collaboration.
By doing this, you will have access to their followers, get free Instagram followers,
and you can sell your product or service to them.
14. Share Testimonials and Reviews
Prospective customers need to know how good your product or service is. Therefore, encourage your customers to send you a review or testimonies of their experience with your product as
Later on, post them on your Instagram handles and tag the testifiers. That way, whoever is still in doubt of your service can contact the testifier directly so they can feel secure with what you’re offering.
15. Be Consistent in Posting
consistency is key when it comes to getting ahead of your audience and keep them wanting for more.
The regular habit of posting pictures can help your audience learn when to expect new content from you.