DUBLIN–()–The “Connected Packaging / Labels & the Internet of Things (IoT) Volume 1&2” report has been added to ResearchAndMarkets.com’s offering.

Connected Packaging is defined as a carrier of various types of electronic or optically read devices that can transform packaged goods into sensor platforms that can provide:

  • Unique serialised IDs codes
  • A gateway to the Internet

Smartphones (or dedicated readers) are then used to access the embedded code (electronic or digital) and this then drives an action in the associated IoT system. Packaging can also house devices able to sense any changes that take place and store any variable data relating to the way the pack has been handled/used; e.g. a physical change (e.g. tampering or re-filling) or an environmental change (e.g. temperature exposure profile). Connected Packaging can also be achieved with optical devices (e.g.: digitally printed unique codes).

RFID / NFC enabled Connected Packaging solutions at an item level have been a long time in coming and scale-up & widespread rollout has so far remained somewhat elusive.

The exception, of course, is UHF RFID apparel labels for stock control which has achieved widespread acceptance and has effectively become a standard in many retail outlets around the world today. Nevertheless, in 2019 the industry looks to be largely past the hype cycle phase and the industry is poised to gain more traction in the retail sector.

While on the supply side of radio / electronic (both the UHF RFID industry and the NFC) there has been a substantial amount of development & trialing and this has been gathering pace in recent years.

Recent technology developments have been resulting in a marked uplift in the industry’s prospects, compared to only a few years ago when previously the relatively high unit costs of radio / electronic gateway devices had inclined brand owners to delay adoption.

Key Topics Covered


1. Introduction

2. The Disruptive Change Underway in Retail

3. Connected Packaging in Context

4. Business Value – The IoT

Part I: Review of Enabling Technologies for the Internet of Packaging (IoP)

5. IoT Sensor Platforms

Part II: Applications – Connected Packaging & Labels

6. Packaging/Label Applic’ns – IoT Sensor Platforms

7. Consumer Engagement & Mobile Marketing

8. Track & Trace / Mass Serialisation

9. Brand Protection & Product Authentication

10. Tamper Evidence

11. EAS – Anti Theft

12. Some Other Types of Product Crime

13. Digital Tax Stamps – QR Codes

14. Location-based Data / GPS

15. Product Quality Assurance – Sensors


Part III – Analysis of End User Vertical Markets, Market Sizing & Forecasts: 2018 & 2023

1. Connected Packaging & Labels for Branded Retail Products

2. Alcoholic Drinks (Wines & Spirits): Opportunities for Connected’ Packaging

3. Food Products: Opportunities for Connected Packaging & Labels

4. Beauty Products – Opportunities for Connected Packaging

5. Luxury Accessories – Opportunities for Connected’ Packaging

6. Apparel & Footwear: Opportunities for Connected’ Packaging & Labels

7. Other Opportunities for Connected Packaging & Labels

Part IV: Summary of Market Sizing, Forecast Penetration Rates & Business Opportunities

8. Summary TAMs for Connected Branded Retail Packaging & Labels

9. Opportunities for Suppliers of IoT Sensor Platforms

10. Opportunities for Packaging & Label Providers

11. Opportunities for Brand Owners & Retailers

12. Conclusions

Companies Mentioned

  • Avery Dennison
  • Barbadillo
  • ClikGenie
  • Coronado Brewing Co.
  • D&H
  • EM Microelectronic-Marin
  • EverLedger
  • Ferngrove
  • FineLine Technologies
  • G World Group
  • Guala Closures
  • HID Global
  • Huayuan
  • Illumicap
  • Kilchoman Whisky
  • Moutai Group
  • PUMA Technology
  • SecureRF
  • Selinko
  • Shanghai Huayuan Smart Information Technology Co. Ltd.
  • SharpEnd
  • Smartrac
  • Swatch
  • Tatwah Smartech Co. Ltd.
  • Techsun
  • Tesa-Scribos
  • Toppan Printing
  • TouchCode
  • Veridify

For more information about this report visit https://www.researchandmarkets.com/r/57sxxx


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