autos

2023 Peugeot 408 is all-electrified saloon-SUV


“The 508 does a good job for us,” Peugeot marketing boss Phil York told Autocar.

“It’s an icon for the brand – a high-end product.

“We have the 508 PSE [performance PHEV], which is an interesting proposition in the marketplace, and the 508 SW [estate], which fulfils a specific customer need too.

“We’re very happy with what 508 does for us.”

Data sourced by Autocar reveals that Peugeot sold just over 1200 508s in the UK last year, compared with 12,200 3008s, but York suggested the 508 plays an important role in the fleet market and suggested an “animation in the life cycle” (or facelift) will freshen it up some time soon.

Q&A – Pierre-Paul Mattei, Peugeot 408 Design Project Manager

It has been seven years since this project started. Were you worried the car would arrive out of date?

“The hope was that no one [else] would design this car. It’s a great opportunity for us. We thought: ‘If we see this empty space, maybe other brands will see it.’ We’re glad they didn’t.”

The new 308 and 408 were created in tandem. Why?



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