The world of digital marketing offers so many opportunities to new and established businesses that those dipping their feet into this vast pool can feel a little overwhelmed.
Over the last few months, online presence has been paramount to the survival of many companies, but now that lockdown is lifting we might be tempted to take our feet off the gas.
But the truth is that there’s never a bad time to get your business online. And although we’re facing fewer restrictions, companies are not out of the woods just yet.
With that in mind, now may be a better time than ever to get your business online. Here are just three incredible digital marketing opportunities you can’t afford to miss out on.
1. Social Media
In the era of social distancing, connecting with customers online is more crucial than ever before.
Not only do you most likely already know this, but your business probably already has some kind of existing social media presence. In that case, what you really need to know is how best to use that presence.
Consider the effectiveness of each platform, and the best way you can use it. For instance, Twitter is a great platform when it comes to interactivity between brands and customers and gives you an opportunity to show that you’re actively listening and engaging, while Instagram is all about the #aesthetic, meaning that the right kind of images that reflect your brand are just the thing to capture people’s imaginations.
2. Online selling
If you’re a small company, online selling is must-have that will boost your sales through the roof, and if your website is already set up for online sales, you’re instantly ahead of the game. But if not, there are a few options open to you.
You may want to use your website as a selling platform, in which case you’ll need a good web designer who can create the perfect system for ecommerce.
But if that’s not an investment you’re looking to make right now, Shopify, eBay and Amazon Marketplace are also extremely popular for businesses looking to get their online sales off the ground.
Search Engine Optimisation can be a tricky business for the uninitiated looking to get started.
It may sound complicated, but really all it means is priming your online presence to put your business at the top of search engines.
Your social media profile and website will both help when it comes to boosting your name up the ranks. But what about things like link outreach? Or onsite content? Ever had an SEO audit? These terms may sound like utter nonsense, but they can really step up your SEO game, placing you right in the path of customers looking for brands just like yours.
SEO beginners looking for a little expert help may just find exactly what they need in Leeds SEO agency Maratopia, who specialise in all things search engine, as well as other digital disciplines that will enhance your enterprise.
How are you capitalising on digital marketing? Let us know in the comments section.