The three fashion dynasties have invoked patriotism and shared cultural identity in explaining their generosity following the devastating fire.
Combined with other donations from companies including French bank Crédit Agricole, the total amount pledged by business and wealthy donors has reached $700 million.
The fashion house went on to describe Notre Dame as a “symbol of French heritage and unity.” LVMH said it would make its creative and financial teams available to help with rebuilding and soliciting donations.
In addition to its fashion lines, LVMH controls high-end alcohol brands such as Dom Pérignon, Hennessy and Veuve Clicquot, as well as popular beauty retailer Sephora.
Kering, which is the home for brands including Gucci and Yves Saint Laurent, was first out of the gate Tuesday with its donation.
“This tragedy is striking all the French people, and beyond that, all those attached to spiritual values,” François-Henri Pinault, the CEO of Kering, said in a statement.
“Faced with this tragedy, everyone wishes to give life back to this jewel of our heritage as soon as possible,” added Pinault, who is the son of the billionaire businessman François Pinault.
The Pinault family is worth an estimated $37.3 billion, per Bloomberg.
François-Henri Pinault, who manages the family’s businesses, is married to actress Salma Hayek. Kering also owns fashion brands such as Alexander McQueen and Balenciaga.
The Bettencourt family owns a 33% stake in L’Oreal, which controls brands like Maybelline, Lancome, Garnier and Kiehl’s.
Francoise Bettencourt Meyers, the richest woman in the world, is worth $53.5 billion, according to Bloomberg.
The rebuilding process
French President Emmanuel Macron has promised to rebuild the site, saying Monday that France will launch an international fundraising campaign to assist with the effort.
The process will be expensive and lengthy, and it could take time to begin in earnest. Immediate steps will need to be taken to prevent further damage, since the structure is now particularly vulnerable to water damage.
It’s tough to estimate the total time and cost of the restoration.
The Venice Opera House, which was gutted by a blaze in 1996, reportedly reopened eight years later after €60 million ($68 million) was spent.
When Windsor Castle, one of Britain’s royal residences, was severely damaged in a fire in 1992, it reopened nearly five years later at a cost of £36.5 million ($47.8 million).
— CNN’s Saskya Vandoorne and Oscar Holland contributed reporting.