Digital marketing continues to be a vital part of any business. The internet remains a platform for customers to search for the products and services they need. If you do not have an efficient marketing strategy online, clients will not find you. Below are some digital marketing trends to adopt in your business this 2021.
Aim for the Featured Snippet
Most companies aim for their site to be in the number one position in the search result. However, this 2021, you may want to focus more on reaching position zero or the featured snippet. It is the result on the topmost part of the first page, which previews the content. Therefore, bagging the featured snippet will give you better exposure. Plus, since users get the information they need right away in the preview, they could be interested in knowing more about your brand or what you offer if they end up clicking on the link leading to your page.
You need to have the best content that answers the specific question searched by the user to land in the featured snippet section. The keywords used for these searches are usually long-tail keywords, such as those that start with what is, how to, and how does. For instance, if a business sells pure cannabis oil, it may create content that answers the questions like the following:
- What is cannabis oil?
- How to use cannabis oil?
- How does cannabis oil work?
Work on Your Local SEO
Local SEO is another marketing strategy that continues to be a trend this 2021. Many users search for businesses that operate within their area. Do not miss reaching these potential customers by improving your local SEO. One way to do this is by including the name of your state or city in your keywords. For instance, if you are a commercial cleaning company in London, use commercial cleaning services in London or London commercial cleaners in your keywords.
Create an account on Google My Business too. This way, when users search for the services you offer and look for local providers, they will find you in the result. You can also add more information about your company and images and directions so people will know more about you and how to find you.
Incorporate Customer Segmentation
It is another growing trend in digital marketing. It refers to creating different marketing campaigns for each customer group instead of generic marketing campaigns. For example, you can have a campaign that targets teenage users and another campaign that targets adults. You will effectively get their interest since the campaigns are specifically made based on their preferences.
Use Conversational Marketing
It requires using a chatbot on your website that will give an automated response to common questions. Users want to get the answers they need as soon as possible, and a chatbot is a perfect way to provide that. In addition, they will know more about your offerings, and it will give them a positive experience in using your website.
Incorporate these new trends with your current digital marketing strategy to have a higher chance of attracting new clients and increasing your conversions.