Marketingtechnology

4 Helpful User Experience Takeaways

4 Helpful User Experience Takeaways

Regardless of how much money you put into your website – 88% of visitors won’t return to it if it’s not user-friendly and engaging. However, this can be prevented by following the uncomplicated patterns of UX design. Together with user experience agency, we’re going to discuss the most important aspects of UX design. 

What is UX design, and why is it so crucial to your online business? UX design stands for user experience design. It’s responsible for the website’s engagement, usability, storytelling, and objectives. UX design is the functional backbone of the website. With UI (user interface) design, they create UX needed to retain visitors and convert them into customers.

Not all websites were designed equal. To gain a competitive edge on similar projects, you have to stay on the verge of the latest trends. Master four secret weapons that we’re going to discuss below, and your website will become the next sensation.

Focus on the Real-Life Users’ Issues

Users are always at the core of user experience design. It’s all about user experience. A lot of organizations make the mistake of thinking from the business perspective first. When designing a webpage, it’s crucial to keep your end goal in mind and how your customer will react. While creating UX, ask questions such as:

  • What is annoying or troubling your customers?
  • What is preventing them from getting the job done?
  • How can you help your customers relieve their pains?
  • What do your customers aspire to do that they cannot do now?
  • What gets in the way of a person’s job?

It would be much easier for you to understand your customers’ needs and pains by asking those questions.

However, focusing on pains is usually easier than on gains. Gains are the hidden ambitions people have, above and beyond pain relievers. It takes a designer’s mind to uncover these. That’s where asking the right questions is really important. Paying attention to users’ gains and helping them relieve their pains is the ultimate evaluation of your UX design’s usefulness.

Think About Users’ Demographics

Diverse storage, spaces, digital literacy of users, network connectivity – these are the things that cannot be dismissed when designing your website.

Keep in mind that most users and the tech world as a whole utilizes primarily mobile devices. Low-end phones are widespread, with limited memory, processing power, storage, and lower touchscreen quality displays. Despite this, 47% of users expect a two-second loading time for a website.

One of the reasons for longer load times is large-size files. Reducing the size of your website’s files will save users’ time, make it less expensive and more storage-efficient.

Another huge aspect is the quality of a network connection. Things like power outages, extreme weather conditions, and poor coverage of a provider can affect a network connection. In case of a bad network connection, you have to decide what to show your users. Things to do if the network failure occurs:  

  • notifies users about their change of state and current state;
  • educate the user what the offline model is;
  • notifies users about network connection improvement.

Be aware of the different digital literacy of your users. Try to create a simple introduction window explaining how your services work or pop-up windows guiding first visitors through your site. Those windows don’t have to be triggered by an action; they can appear when the user moves a cursor to a particular part of the webpage.

Focus on Interaction and Micro-Interactions

Well-designed interactions or micro-interactions can make a big impact on your UX. All interactions have a trigger. They can be triggered by a user interacting with a button or performing some gestural or voice command, or by the system’s predetermined conditions.

Despite being small, micro-interactions are important because they smooth the user’s path through the design, making each step easier. For instance, micro-interactions can:

  • display system’s status;
  • inform users about the result of their actions;
  • provide error prevention.

Feedback in the form of micro-interactions adds to the feeling of personal experience when interacting with a website. It colors the dullness of using computer systems and makes it far more memorable and enjoyable.

Furthermore, micro-interactions help to get over interstitial anxiety. Interstitial anxiety is a temporary state of feeling lost. Website visitors may experience it in between triggering a micro-interaction and a website’s response. Micro-interactions can improve the online experience, turning a tedious wait into excitement.

Here are some examples of micro-interactions:

InteractionPurpose
Confirming a ProcessAllows you to confirm or decline a process.
Error AlertPlays a guiding factor and keeps you informed.
Hamburger and Close AnimationKeeps focusing on the essentials by hiding a ton of options from your screen.
Tab BarEnables instant navigation between different tabs.
Loader AnimationKeeps the user informed if your webpage takes more than 2 seconds to load.

If you want to learn more about this and other features – contact the professionals at Purrweb. They will make your website look up-to-date and work smoothly. 

Create Clean UI 

Designing is a powerful tool. It’s also a language full of creative shapes, colors, shadows, text, etc. So it’s obvious to use each element wisely.

Lightness and clearness are still dominant trends established by Apple, Google, and other big organizations. Here are some tips to design a clean, real-deal interface:

  • remove the repetitive things;
  • remove the excessive things;
  • use the existing edges and borders.

Delete the repetitive things. There is always something that can be erased. If you design an interface with labels and text together in a row, make sure you don’t repeat these for a list view. Instead, delete all the labels and keep a single on top of the list view.

Removing the excess things from the design makes your design look clean. Always keep the primary actions highlighted. Creating a section below a card view does not require any line to separate contents from the card. The edge of the card is the line itself to create a different section.

Remember: Making users enjoy spending time on your website is the most valuable thing. It’s in your best interest to provide them with services they deserve and will be eager to pay for.

 

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