Whether you’ve had a plumbing business for a long time or want to start one, knowing how to strategize and market your business successfully is critical to its sustainability. So as a plumbing company owner, you must have a well-thought-out plan on how to retain business and grow your customer base.
Fortunately, the day-to-day operations can be quite straightforward thanks to apps such as Jobber that provides software specifically designed to make running a Plumbing business easier. Features such as route optimization, integrated CRM, job scheduling and automated invoicing significantly increase levels of productivity, allowing for more time to be available for value-add activities – in this case marketing efforts to scale your business.
Plumbing Industry in the UK
The plumbing industry is thriving in the United Kingdom. Plumbers are enjoying servicing high levels of housebuilding activity, along with government assistance for expanding housing capacity. From this, it can be inferred that the plumbing sector is on the verge of an all-time high in terms of growth. (1)
Moreover, it has been shown that half of the country’s households have experienced water damage, yet the majority of homeowners lack the skills to address the issues themselves. According to a poll of 2,000 individuals, 52% have experienced water flooding into their homes or gushing from a burst pipe. The demand for this service, therefore, is not likely to decline any time soon. (2)
How to Grow Your Plumbing Business
If you want to start a plumbing business or expand your existing company, there are a few things to consider. Here are five factors to consider if you want to focus on business growth:
1. Identify Your Ideal Clientele
Even though plumbing companies provide various services, such as pipe repair and sewage system cleaning, the market for these enterprises is quite competitive. That’s why you must carve out a specialisation for yourself.
To differentiate yourself from the competition, find out what services other plumbing firms in your area don’t provide then focus on those instead. A few examples are installing water tanks or sanitary facilities and serving medical facilities or apartment complexes. Whatever you decide, be sure to focus on a niche where you have a lot of experience and knowledge.
2. Create a Professional Website
A strong internet presence is a must for anybody hoping to increase their local reach, especially when it comes to helping your business flourish after the pandemic.
If you’re a plumber without an online presence, you’re missing out on potential customers who could only be a few clicks away from finding you with key search terms such as “plumbing services near me”.
To create an internet presence and build confidence in the eyes of your targeted clients, consider creating a professional website. When doing so, consider elements like customer testimonials, contact information, services offered, and region serviced alongside information about your business.
3. Leverage Social Media to Your Advantage
Social media marketing has evolved into a powerful and creative promotional tool for businesses. As a plumber looking to engage with new consumers and increase sales, you can use social media to your advantage.
Major social media networks are excellent venues for building better online connections and earning and keeping consumer confidence. Likewise, a well-executed social media strategy may help you increase your brand’s visibility and develop client loyalty. With social media marketing, you’ll be able to attract more prospects and turn them into long-term consumers.
4. Streamline Operations to Boost Productivity
Companies with effective internal processes are strong businesses. Because of their efficiency, they’re able to provide excellent services at a lower rate than their competition, allowing them to enjoy greater profits. (3)
Companies that have sustained long-term success often have a proactive approach to internal processes and procedures. They’re not content with the status quo and are regularly on the lookout for better ways of doing things.
Organising internal processes is a challenge for companies of all sizes. Encourage and foster clear and open communication within your organisation, where people are free to share ideas and feedback to management. Often, it is employees who are able to identify how things can be done better to enhance efficiency – but this has to come from a culture that welcomes this.
The strategies mentioned above are simple to apply if you’re looking to expand your plumbing business. Each company will approach things in a different way and find that some things are more successful than others. Experiment with different things to see what works and take advantage of bespoke tools and software that can help you perform.