There isn’t any doubt that all companies want their name to appear on the first page of Google. This is not at all surprising, Google accounts for over 90% market share when it comes to search engines. This is why when we talk about search engines we are talking about Google in this article.
SEO, or search engine optimization, is easily one of the most popular and important digital marketing techniques out there. It is a fact that most visitors to a site come through organic searches, this is why SEO is so important. It is also a fact that when you compare with other types of channels, organic search will usually bring a much higher ROI.
The process of doing SEO properly is also very extensive and it normally covers everything from technical issues to keyword research. In order to get the best possible results, you have to make sure that your site is optimized regularly and also regular upkeep of other parts of the SEO process as well. This is why you need to learn how to manage an SEO campaign.
The 5 Steps
1. Evaluating Where Your Website SEO is Like.
The first thing to do is to properly define what your baseline is. How well is your site doing with regards to organic ranking at the moment. In order to get this information, you will need to go ahead with the crawlability phase.This means to check how your website is being found by others on search engines. You will also need to make sure that you use a lot of different types of SEO tools in order to properly understand the ranking of your site.
What Kind of Tools Will you need?
Google has its very own SEO tool that is called the Search Console. This is a completely free tool that you can use in order to both maintain your site and also check the presence it has. You can use this tool just like how you use Google Analytics. There are a lot of other tools out there that can help you with this issue like Screaming Frog and MOZ.
You may very well be wondering if anyone can do this step by themselves. The short answer is yes. You will, however, need some basic knowledge as to how the thing operates as it will give you a lot of data.
In this first phase, the main objective is to analyze if the content and structure of your website are serving the needs of the visitor.
2. Relevant Keywords
After you have completed the first phase, you will now need to think carefully about keywords. Make sure that you do proper research on relevant keywords. After that has been done, you will be able to use those keywords in order to make quality content. In order to properly do this phase, you will need to do KW research. When you are conducting keyword research, make sure that the following is being done.
- Get a hold of relevant topics that are associated with the business you run
- By inspecting the search volumes of particular keywords and by also analyzing those of competitors.
- After you have your findings, plan your content accordingly.
Knowing Which Keywords to Utilize
It is very important to have the knowledge of what people are searching for and also what they are really looking for online. Doing proper keyword research will really help you along this phase and it will also be able to give you proper, reliable results. This means you will not have to do all of these things just according to your gut feeling. Keywords should also be looked at from a strategic POV. Things like the different seasons, difference in geography, and the common situation among competitors; all of these things need to be looked at.
How to Put it All into Action?
The best idea is to go with the most important keyword and also some supporting ones which are related to the search. This is very important as Google has the ability to differentiate the contexts among keywords.
Here are a list of tools that you can use in order to find the proper keywords:
- The search results of Google
- Google Ads Keyword planner (a google Ads account is needed)
- Google Search Console
3. Content Rules Supreme
It may be a cliche, but it is definitely true as well. It is true that in order to be successful with your SEO, a lot of factors need to be considered. Having said all of that, however, content still remains king and will be the biggest determinant of organic search results.
Making sure that your content is of proper quality is one of the most important things that you can do in order to properly optimize your site when it comes to organic search engine results.
As we have discussed, knowing what the relevant keywords are, is the first obvious step in making a website that is SEO friendly. You should aim to make content according to the relevant keywords.
Another important thing to have in mind is that all of your actions should be an answer to this question: How to get visitors to spend time on your website and also how to get them to browse through the different pages of your website. If you do this, you will be able to establish the authority of your website in the eyes of search engines.
4. Technical SEO
Certain technical functions will have a massive impact on your website’s search engine visibility. It will be a good idea to make sure that certain technical factors and the performance of your website is properly in order. The following are the most important areas:
- Whether or not it is mobile friendly and has a mobile-first type of design
- The loading speed on all devices
Mobile-friendliness is a particularly important part as Google prefers those over desktop versions. If you just familiarize yourself with Google Search Console, you will see that it has a feature that will help you test the mobile friendliness of your website.
Ways to Improve the Loading Speed of Your Website?
It is a simple fact that more than 50% of mobile visitors will leave your site if it fails to load in three seconds. This is why this is such an important factor. You should always aim to keep this in check and to resolve any issues that come up with this regard.
You can easily check the speed of your website by using the free tool provided by Google called PageSpeed. In order to further improve the loading speed of your website, you ought to make sure that proper picture formats are used on your website. Remember that big pictures and fancy visual elements will slow down your website’s loading speed. It is therefore recommended to compress all the visual stuff you have on your site.
5. Linking Profiles and also Developing the Authority of the Domain
Links really matter a lot. Make sure to take advantage of any links that can place you higher in Google’s search results. The links considered to be the most important and valuable are known as backlinks. This is when another high authority website uses the links to your website within their content and their website in general.
Links: How Does it Affect Search Visibility
Sites with good authority are much more reliable, much more popular, and they also rank decently high within search engines. If you can get any of these sites to use your links, your authority, popularity, and ranking will also increase. To put it simply, these links are kind of like “votes” and they have a very real impact on the authority of your domain.
Another thing that is highly recommended is to use links to different parts of your website. This can significantly increase dwell time and it will also be able to improve user experience by offering the visitor content they are interested in.
SEO is a type of long-term work that will be able to give you the best possible results only when it is looked after regularly. It definitely needs some work but the payoff is totally worth it. This is because most traffic will come from organic search.