Impressing your customers isn’t always easy. Nowadays, modern customers have very high expectations – and if you can’t reach them, they’ll immediately switch to another brand. After all, the internet now offers customers the luxury of being able to choose any brand they want.
So, let’s bring the focus to your business. If you’ve been struggling to increase your customer numbers, you’re not alone. Current markets are saturated with competition, with many businesses competing to have the best products, prices, and customer service.
Fortunately, this article is going to tell you about 5 exciting ways you can impress your customers. Best of all, these methods are low-cost, meaning you won’t have to panic about spending a lot of your business funds.
1. Have an Online Store
According to Statista, 2021 was a great year for online shopping, as over 2 billion people worldwide purchased goods and services online.
This highlights something important: modern customers want the option to buy products online rather than exclusively in-store.
Due to the fact that many businesses have had to shut down their premises, it’s highly likely that more and more are going to start selling online throughout 2022 and beyond – so it’s recommended you join the trend before it’s too late.
To develop an online store, you will need the help of a web application development team. They will help to execute the vision you have for your online store’s look and feel, enabling you to attract more customers.
2. Provide Online Customer Service
In addition to your online store, you should also provide customers with online customer service.
Now, there are various different ways you can do this, including:
- Website chatbots
- Social media
If the only way that customers can contact you directly is via phone, you’re lagging behind the times (remember, it’s not the 1990s anymore!).
This is why you should provide customers with the above-mentioned customer service channels.
For example, a customer should be able to visit your Facebook page and message one of your team members (and receive a response within an allocated time period).
This shows customers that you are a modern business with modern principles.
Failure to cater to your customers looks bad in the long run and projects unprofessionalism.
3. Efficient Shipping and Returns
Every day, millions of packages get shipped in the UK. The key is for your business to create a supply chain that enables fast and efficient delivery (and vice-versa when it comes to returns).
It’s recommended that you use returnable packaging so that (if a customer dislikes your product) they can immediately send it back to you – no hassle, no fuss.
In turn, this gives them peace of mind and will make them more likely to purchase from you in the future, knowing that you have an excellent returns system.
4. Email Customers Asking for Feedback
When a customer purchases a product from you online or in-store, you should give them the option to opt-in to email marketing.
Then, after registering their email in your system, you will be able to email the customer to politely ask them for feedback. Through automated email software, you won’t have to worry about crafting these emails by hand, as everything will be done for you automatically.
5. Send Notifications About Offers
Got a big online sale approaching? Ping your customers to let them know. This will excite them whilst creating an incentive to visit your store. Make sure to include effective call-to-action in your messages to get increased website traffic.