Search engine optimization (SEO) is a vital part of digital marketing that cannot be overlooked. The problem is that some may try to do their own SEO, making major mistakes in the process that either impede their progress or damage what progress they may have made thus far. In order to make sure that you are not affected by these common errors, here are the five most common SEO mistakes to avoid that will help you to improve and maintain your SEO strategy.
1. Taking on SEO without knowing what you are doing
While learning more about SEO is always a great way to improve your skills as a business owner, attempting to tackle a major aspect of your digital marketing strategy without knowing enough about it can be problematic. However, that doesn’t stop people from taking on the task anyway. Instead of trying to boost your rankings and traffic through trial and error, reach out to marketing experts like those at LinkGraph to receive the help that you need for your website. They will be able to help you grow your organic search traffic correctly so that you can focus on other parts of your business that you are more knowledgable in. Remember, when it comes to business, it is always best to enlist the help of an expert rather than trying to take things on yourself.
2. Focusing too much on the technical details of SEO and ignoring the website itself
On-site and off-site SEO strategies serve to increase traffic and help you build your audience. However, that does not mean that you can focus on these areas and hope to succeed with a poorly designed website. If your website is not aesthetically pleasing, if it is slow and difficult to use, or if it is not mobile-friendly, the other elements of your SEO strategy are going to do little to boost your success. Treat your website like every other product in your business and make sure that it is of the highest quality you can possibly produce.
3. Targeting keywords that you do not have enough DA to rank for
Conducting keyword research allows you to identify high-ranking keywords that will help you to bring in the traffic you want. However, certain keywords are only effective for websites with higher domain authority (DA). If you have just launched your website and are choosing general keywords that bring in thousands of visitors monthly, make sure to look for the DA difficulty (or SEO difficulty) to see whether or not your website can rank. If you pick keywords that you can’t rank for, you are unknowingly creating web pages and content that won’t show up on the search results you want until you do hit that DA level.
4. Engaging in black hat SEO techniques to grow faster
There are SEO strategies that follow the rules (white hat SEO) and SEO strategies that bend the rules and use negative strategies to get results quickly (black hat SEO). Of course, black hat SEO can seem appealing to business owners who don’t want to go through the hassle of having to grow their traffic over time. No matter how effective this strategy seems, it is important to know that you can be severely penalized if Google catches onto black hat SEO techniques. Even if it may seem like a good idea now, it is best to play it safe and use white hat SEO techniques instead.
5. Pushing out poor content in an effort to get faster results
Stuffing your website with keywords and pushing out blog post after blog post may seem like a logical strategy. After all, that’s what Google is looking for, correct? Despite the fact that machines are indexing your pages, they are quite smart and can tell the difference between good SEO and low-quality SEO that features keyword stuffing and other problematic strategies. Additionally, writing low-quality content, regardless of the volume, will not help you build the reputation that your website will rely on to grow. Make sure that you are both observing on-site SEO best practices and creating knowledgable, high-quality content for your audience. You will be grateful for the extra effort later on.
SEO is only effective when done the right way. If you have noticed that your website is experiencing little growth, take a look at the five common SEO mistakes above to learn more about where your problems may lie and what you can do to fix them.