The second half of the year brings two of the biggest events: Black Friday and Cyber Monday. For online businesses, retailers, and merchants, these two events play an essential role in their sales. This is your how-to article on how you can stay at the top and make more generate more revenue. Here are some crazy Black Friday ideas designed to drive more sales and traffic during the shopping festival. You can start implementing these ideas for your online business right away and reap the rewards of the impulse shopper.
But before that, let’s talk a bit about the history of Black Friday.
What Is Black Friday?
Black Friday is the event that comes after Thanksgiving. Many brands often promote their stores and markdowns to convince customers to buy their products, both offline and online.
What started as a one-day event has turned into a week-long shopping event. Cyber Monday is basically the same event, which falls on Monday after Black Friday with deals and promotions targeted to attract customers.
You will find a slight variation in the Black Friday online deals and Black Friday discounts offered on different stores. For instance, a fashion brand might offer a flat 50% discount on the overall stock at Black Friday. Some might offer a buy one gets one free. At the same time, stores like the Top Vouchers Code website, which offer a variety of different products have a variety of discounts.
There are no rules. You have the freedom to do your Black Friday marketing to attract your customers.
- Create A Gift Guide
Gift guides are a great way to market your sales and generate revenue. A gift guide helps buyers to find your website and products during the sales season. It is not only beneficial to highlight your products and Black Friday sales, but it also gives a sense of direction to newbies shopping for gifts. Gifts for Mom, Gifts for Dad, Gifts for couples are some of the gifts search ideas people might look for when shopping online.
The easiest and popular ways of creating a gift guide include: by writing a blog post or by creating a collection.
To get more audience to your gift guides, you can feature them on homepage or other places of your website. Another great option is to email your gift guides to friends and family ahead of sales season. If you have made a blog post for your gift guide, make sure to share it on social media. You can boost it through Facebook ads to drive traffic.
- A Deal An Hour
For websites with high traffic, having an hourly deal can uplift their sales. Not only does it convince customers to spend more, but it also keeps them coming back.
It helps in offering Black Friday coupons on different products in addition to the Deal of the Hour. For instance, if you are offering a 40% discount on the whole stock, then your Deal of the hour can be 50% or higher. This will help you get more conversions and sales. Don’t forget to create an attracting homepage banner for each hour you have the deal.
- Donate A Charity
Stores offering a small portion or more of their profits to charity has been a rising trend for long. This is a tremendous marketing idea. It not only attracts customers who are not tempted by discounts, but it can drive positive customer perceptions towards your products and services.
- Direct Mail With A Coupon Code
You can easily market your brand online these days. Advertising your products online ahead of Black Friday can be more expensive as marketers drastically increase their ad rates. You can send a personalized card to previous customers. This can include a personal note thanking them for shopping with a special Black Friday promo code exclusively for them with their name. Handwriting can make the card even more personalized. Marketers make these little touches to leave a lasting impression.
- Partner With Instagram Influencers
Collaborating with Instagram influencers who can market your Black Friday campaign is one of the most creative ways. You might consider the influencer promote Black Friday deals via Instagram stories or on a live Instagram session sharing your offers with the viewers.
- Create Printable Gifts
Gift cards are one of the most famous presents you can give to your customers. You need to encourage your customers and visitors to purchase gift cards for their friends and family. Let your potential customers know you made printable gift cards.
These are six incredible and useful Black Friday marketing strategies. Don’t wait for the right time to boost your sales in one of the biggest shopping events of the year. Implement these tactics, and you will surely get the best return for this major shopping event.