finance

Aberdeen-based business aims to disrupt conventional consultancy model



A new sales and marketing business has launched aiming to help firms recover from the effects of the pandemic.

Interlock360 has brought together director-level talent from across multiple disciplines under a single banner, providing targeted sales, marketing and creative support to small and medium-sized enterprises (SMEs) looking to capitalise on new opportunities across both business-to-business and business-to-consumer markets.

Operating through a flexible approach, clients can use as many of its combined services as required to fill any skills gaps within their organisation, or to complement the knowledge of existing staff.

With an initial team of eight dedicated sales, marketing and creative specialists, Interlock360 is headquartered at Waterloo Quay in Aberdeen, and has additional presence in both the Leeds and Newcastle areas.

It plans to extend its reach throughout Edinburgh, Glasgow and the north of England within the next 12 months.

Chris Robinson, joint managing director at Interlock360, has more than 20 years’ experience in sales, spanning an array of products, services and industries.

For the past five years, he has grown his own company, Collaborative Business Development in Aberdeen, to provide sales strategies and training, as well as building customer relationship management (CRM) systems.

“The inspiration behind the new company came from initial market research which showed a lack of agencies considering all aspects of the sales, marketing and creative disciplines when developing strategies and campaigns,” he stated.

“Interlock360 unifies the entire customer journey, from developing effective sales and marketing processes and strategies to creating eye-catching branded materials and content.

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“This presents a significant gap in the market, which is vital for firms looking to gain competitive advantage and increase their resilience in today’s challenging business climate.”

Interlock360 specialises in sales and marketing strategy, creative design, public relations and communications, photography and videography, digital marketing, social media, data and analytics, as well as app/website design, development and maintenance.

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