BENGALURU: Ally, a goal-setting and execution management software startup, has raised $8 million, led by Accel, with participation from Founders Co-op, Vulcan Capital, and Lee Fixel. Ally’s product is based on the Objectives and Key Results (OKR) framework. The company addresses the challenges that businesses face in adopting OKRs by offering an intuitive interface with embedded OKR best practices and templates.

Ally’s solution drives OKR adoption by inserting goals into the daily work-stream through seamless integrations with Slack, Jira, Salesforce, Asana, and Smartsheet and counts Remitly, Slack, T-Mobile, Urban-Clap, WellStar Health System, and Armory as clients.

“We’re nearly doubling revenue every quarter and will continue to innovate and enable every business to operate better and deliver stronger results,” said Vetri Vellore, CEO. The company plans to use the fresh capital to build its team in India and Seattle, as well as accelerate sales.


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