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Aditya Birla Mutual Fund launches voice-based services with Google Assistant


Aditya Birla Sun Life AMC has launched voice-based services for its investors with Google Assistant, a release from the fund house said. The voice assistant acts as a 24X7 interface for investors to interact with the fund house, to address their various service requests such as portfolio valuations, account statement, capital gains statement etc.

The Google voice assistant uses the latest in AI and NLP to provide a simple conversational experience and provide the relevant solution. The fund house also has plans to be soon available on other voice assistant platforms such as Amazon’s Alexa and Apple’s Siri.

The fund house also said it has implemented various sophisticated technology based on Artificial Intelligence and Machine Learning to enhance the experience of an investor’s journey. The fund house has launched a host of unique initiatives such as Email BOT, Chat BOT, Whatsapp services for investors and partners and Video e-KYC system that has onboarded several new investors to the mutual fund industry.

A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC, said, “I am happy to announce the launch of our voice-based customer service interface with Google Assistant. We as a fund house constantly strive to bring new services for our investors and harness the strength of modern technology to provide convenience and seamlessness in their transaction experience.”

Making service requests related to Aditya Birla Sun Life Mutual Fund on Google Assistant has become as easy as using a voice assistant to make a phone call or search on the internet. Google’s voice assistant can be accessed through any smart phone having Google Assistant or where the Google Assistant app has been downloaded, or any of the Google Home devices.

Investors can simply speak to their smartphones/digital devices to connect with ABSLMF following a series of prompts and voice commands that are secured and encrypted. Users can activate Aditya Birla Sun Life Mutual Fund Voice Assistant by saying to their Google Assistant “Ok Google”, followed by “Talk to Aditya Birla Sun Life Mutual Fund’’ and link their Google account with ABSLMF for the first time, the fund house said.





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