Social media marketing agencies are relatively new, and for those who are not sure what they are – they are agencies that you can outsource to run your social media marketing on your behalf. They manage all your existing contenting including blogs, live campaigns, Instagram posts, Facebook posts and much more.
For a business owner who is exceptionally busy, and does not have the spare time to manage such an elaborate element of his business, a social media marketing agency is the perfect solution!
These kinds of agencies are there to help you create your ideal social media marketing campaigns without all the extra effort that it requires such as, constantly engaging with followers, as well as attracting new ones, responding to feedback, creating and posting new content, and much more.
They also possess the expertise to execute this in a that will help you achieve your goals, and see great results.
What Services to Social Media Marketer Offer?
Each social media marketing agency will be different. Some agencies offer packages where is others we simply listen to objectives and provide you with a lump sum. In general, though most social media marketing agencies offer the most important services, which include:
- Website design and content
- Website CEO and monitoring
- Google rankings
- Customer communications
- Establishing monitoring posting and maintaining your social media accounts
- Reputation and crisis management
- Paid social media advertising that targets a specific group of people
- Training courses
Social media agencies are especially beneficial to smaller start-up firms and sole traders. This is because they are likely to lack the time and resources it takes to manage their own social media in house.
On the other hand, larger businesses may prefer to do their social media marketing in house to protect trade-secrets and to keep full control over their social media.
Ultimately, the decision is yours and if you would like to know more about the benefits that outsourcing your social media marketing can have for your business – keep reading!
Saves You Time
Running a business is hard work and constant effort, and unfortunately, so is running a social media marketing campaign.
In between all the business meetings, quality checks, responding to employee and customer requests, deliveries, emails, client management, and so much more – how are you going to manage it?
The answer is, you won’t.
In reality, you have to invest time into:
- Tracking your brands mentions on social media
- Monitoring the conversations that are happening
- Trying new growth hack methods
- Responding very quickly to any inquiries
All of this needs to be happening 24/7 as well.
If you are telling yourself you can manage your social media by setting aside one to two hours a week, then you have been very misinformed.
The more time you put in to your social media, the better it will be. If you are not giving it a sufficient amount of time and attention, it will be a wasted effort and you will not see any results.
Social media marketing is not as simple as just scheduling the odd post, or putting out content every now and again that you want to sell. It requires consistent attention into creating your content, monitoring feedback and conversations, tracking your mentions and so much more.
Luckily – there is a solution.
A social media marketing agency will take over the full responsibility, and you can still have a successful social media campaign, as well as spare time for yourself, and more time to invest into other areas of your business and your team.
You really can have it all!
Saves You Money
When it comes to outsourcing, of course cost is always a consideration, and sometimes a concern.
However, another great reason to reach out to a social media marketing company is that it is very cost effective.
To recruit a social media marketer onto your team requires interviewing, training and developing a new employee before you even start to see any results.
By paying a social media marketing agency, you can avoid all those lengthy steps, and start to see the benefits and results nearly immediately.
Also, a social media marketing agency will likely charge you one lump sum, rather than lots of little bits that add up over time.
If you are unexperienced and untrained, social media marketing can seem extremely complicated and stressful. You may also find that your efforts are not generating the results that you were expecting, or hoping for.
By outsourcing your social media marketing, you can guarantee that your social media is in the hands of experts!
A social media marketing agency will have the knowledge and tools at hand to boost your social media platform to stay on top of industry trends, and the most popular platforms. Hiring a social media manager will give you access to the paid tools they possess which will greatly benefit your business by scheduling posts, reporting, analytics and more.
Access to Creative Marketing Tools
There are lots of businesses out there that do not possess the resources or have a large enough budget to implement a successful marketing campaign.
By outsourcing your social media marketing, you will gain access to the best social media analytical tools and platforms at no additional cost.
Not only will this save you money in the long run, but by having access to tools such as Hootsuite, Photoshop, and Canva, you are ensuring that you produce far better results and create higher quality content.
If you were to purchase subscriptions to all of these tools individually it would work out to be much more expensive and you may not even possess the skills to use them to their full potential.
Releasing a bad social media campaign can have devastating effects for your business.
Imagine releasing your social media campaign, only to be informed that you have violated copyrights, and as a result, you have your account suspended, or even get charged with a lawsuit – it happens!
Furthermore in an effort to grab your audience’s attention, you may release a completely out-there campaign that riles up your audience. If this happens, you may find that your campaign receives some backlash and criticism, as consumers can often be sensitive to what they seeonline.
Having a professional with experience on your side can dramatically reduce the risk of this happening.
Another advantage of outsourcing your social media marketing is that outsourced experts know how to do more than make a sale.
The problem with making an existing sales or marketing person on your team handle your social media, is that they will treat every post like a sales pitch.
Outsource experts will be able to build a community around your brand. They will consider your objectives carefully, and have a sufficient amount of expertise to be able to achieve them.
And outsourced experts will be able to create consumer loyalty that is and through relationship building rather than just marketing your product or services.
Outsourcing digital marketing allows you, as a business owner, to focus on growing your business. A digital marketing agencies job is to deliver timely and engaging campaigns away from your work hours.
This means that’s you have plenty more time to invest into other areas of your business, and as a result, you will not see slowed growth, and you may even see increased growth.
As you probably know, maintaining growth, and keeping it consistent, is essential if you want to remain competitive within your industry.
How Can You Learn to be Social Online?
If despite reading this article, you are still insistent on the fact that you would like to still be involved in your social media management, and then here are a few tips.
If you do have the time, then there are lots of resources that can teach you how to connect with people virtually, and help you become a social butterfly online.
Maybe you do have ample of time, and want to learn how to connect with your target audience socially, and learn more about them.
The best way to do this is to simply get yourself out there online. Don’t just stick to the main platform such as Instagram and Facebook, try and dig deeper and use less commonly used platforms, such as Pinterest and Snapchat. You may find you can conduct efficient amount of customer research this way, which you can use to improve your brand, and ensure that your marketers are on the right track.
If you have been contemplating a decision for awhile, whether to outsource or keep your social media marketing inhouse, then I hope that this article has been of some guidance for you.
There are lots of digital marketing consultants in London and marketing agencies out there, and the industry is highly competitive. So, if you do decide to outsource your social media marketing then make sure you do a sufficient amount of research beforehand.
Remember, you know your business best, so this should be your decision, and yours alone.