Moreover, it has already integrated the company’s tech to power a new artificial intelligence offering called Algolia AI that the company says will enable developers and marketers to predict someone’s intent when they make an online search.
Algolia sells a cloud-based search engine that companies can embed in their sites, cloud services and mobile apps via an application programming interface. Online retailers can use the platform to help shoppers browse their product catalogs, for example. Algolia’s technology is also used by websites such as the open publishing platform Medium and the online learning course provider Coursera.
Algolia’s enterprise-focused search technology enables companies to create a customized search bar, with tools such as a sidebar so shoppers can quickly filter goods by price, for example.
MorphL is a Romanian startup that has created an AI platform for e-commerce personalization that works by predicting how people are likely to interact with a user interface. Its technology will extend Algolia’s search APIs with recommendations and user behavior models that will make it possible for e-commerce websites and apps to deliver more “intent-based experiences.”
Algolia says that online shoppers today demand instant gratification, and it believes that MorphL’s AI technology will help it go some way toward providing that. The idea is to create a personalized shopping experience and deliver tailored results when someone searches a website or app, even if it’s the first time that person has interacted with it.
“This will enable companies to move beyond content-based experiences to predictive, intent-based experiences,” Algolia Chief Executive Bernadette Nixon said. “Importantly, it will enable online retailers to monetize new products, new visitors and infrequent visitors like they have never been able to do before.”
Algolia AI is available now as part of the company’s search API.
Since you’re here …
Show your support for our mission with our one-click subscription to our YouTube channel (below). The more subscribers we have, the more YouTube will suggest relevant enterprise and emerging technology content to you. Thanks!
Support our mission: >>>>>> SUBSCRIBE NOW >>>>>> to our YouTube channel.
… We’d also like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.