Retail

Amazon Announces Prime Day 2019- two-day celebration with new product launches and best deals


BENGALURU: This July, Amazon will provide Prime members worldwide the chance to get epic deals for its longest Prime Day ever. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours, offering members two full days of the best in shopping, savings and entertainment. Prime members will enjoy the best deals with Amazon’s lowest prices of the year, over 1,000 new product launches and never-seen-before entertainment.

Prime is enjoyed by more than 100 million Prime members in 18 countries including India. On Prime Now, members in Bengaluru, Mumbai, New Delhi and Hyderabad enjoy ultra-fast two-hour delivery of consumer electronics, Amazon Devices, everyday essentials and more.

Amit Agarwal, SVP and Country Manager, Amazon India, said in a statement, “Our vision is that Prime Day should be the absolute best time to be a member where you can enjoy shopping, savings, entertainment and truly some of the best deals Prime members have ever seen.”

Prime Day offers best deals with the lowest prices of the year across smartphones, consumer electronics, appliances, TVs, kitchen, daily essentials, toys, fashion, beauty and more. It will also witness over 1,000 new product launches and exciting surprises from OnePlus, Samsung M40, Oppo F11 pro, LG W30, phones, latest laptops powered by Intel – HP i3 Windows touch laptop and Lenovo Legion Y540 gaming laptop.

On sale will be voice-enabled Alexa, smart TVs from Panasonic, smart watch from Amazfit, premium Bluetooth headphones from Sennheiser, new range of watches from Kate Spade, Marks & Spencer new season collection, new apparel and shoes collection from United Colors of Benetton, new range of shoes from Clarks, Mothercare Kids’, among others.

It will also present India’s first-ever Alexa-enabled washing machine from IFB, Washing Machines by AmazonBasics, Eureka Forbes Water Purifier, and Dyson’s handheld vacuum cleaner.

The e-commerce giant will list items from from hundreds of small sellers, emerging startup brands from Amazon Launchpad as well as regional sellers from the Amazon Saheli and Kala Haat programs offering, for the first time, hand-crafted Pochampally Ikat, Patola silk, Khadi jackets, tribal products, stoles, blue pottery, stationery, etc!

In addition to this, Prime Day members get 10% instant discount with HDFC Bank Debit and Credit Cards, unlimited reward points with Amazon Pay ICICI Bank Credit Card plus No Cost EMI on credit/debit cards and Bajaj Finserv EMI cards.

Members can begin saving ahead of Prime Day and get up to Rs 2,500 cashback from Amazon Pay on domestic flight bookings on Amazon.in. When members use Amazon Pay they can avail cashbacks up to Rs 850 on popular apps Yatra, Box8, EazyDiner and Medlife. Leading up to Prime Day, members can participate in activities like signing up for annual Prime membership, shopping in select categories and collect ‘Prime Day offers’ which can be used to get additional cashback on their Prime Day shopping.

Starting July 01, Prime members can begin celebrating Prime Day early with exclusive blockbuster entertainment launches from Prime Video and Amazon Prime Music. Prime Day celebrations start early on Amazon Prime Video with a 14 day entertainment marathon- 14 new titles over 14 days in 9 languages.

The line-up leading to Prime Day includes Kalank (Hindi), Venom (English), Maharshi (Telugu), Ishq (Malayalam), NGK (Tamil), Parvathamma (Kannada), Mukalava (Punjabi), Bhoot Chaturdashi (Bengali), Chandigarh Amritsar Chandigarh (Punjabi), A Star Is Born (English), Mogra Phulaala (Marathi) amongst others. Much loved Amazon Original Series, Comicstaan returns with Season 2 starting July 12 to find India’s next big comedy sensation.

On Amazon Prime Music, sit back and enjoy ad-free seamless music with playlists curated by an array of celebrities like Shreya Ghoshal, Sonu Nigam, Armaan Malik, Raftaar, Neha Kakkar, The Jonas Brothers among many more. These playlists have been personally curated and appeal to a variety of moods, themes and occasions.

Prime Day is offering launching new product in entertainment specials in Virtual Reality from July 06. Customers can experience hundreds of new products launching on Prime Day in an immersive environment, where they can view products in life-size, inspect products up close and enjoy 360-degree views.

Customers can also catch trailers and exclusive content from Prime Video’s blockbuster lineup launching for Prime Day in a virtual cinema. This VR experience is open to all customers with special access to Prime members at select malls in Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune and Kolkata.





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