In their research, Animoto discovered that YouTube was rated the #1 purchase driver on social media. The comparatively new Facebook Stories also stood out in the survey results, ranking in the top 3 social media platforms to watch videos from brands in 2020.
Other findings include:
- 73 percent of marketers uploaded 2 or more marketing videos to YouTube in the last month.
- 72 percent of marketers post branded content to Facebook Stories once a week or more.
- 59 percent of marketers surveyed have run video ads on YouTube in the last 12 months.
For brands, getting positive ROI for their marketing efforts has as much to do with the quality of the content as it does with sharing that content on the right platform. “The idea isn’t to abandon other social platforms. Knowing YouTube and Facebook Stories are on the rise gives small businesses and marketers a leg up. It’s an opportunity to share high-performing content where their audience is showing up day in and day out. That’s likely why businesses are beginning to leverage the power and reach of these growing platforms,” says Jason Hsiao, Chief Video Officer and Co-founder of Animoto.
To illustrate the research and its results, Animoto published an infographic detailing their findings. The full infographic can be found here.
Animoto surveyed a representative sample of U.S. adult consumers and adult marketers at companies that have created at least 2 videos in the past year to learn about social media and video marketing practices. The web-based survey was fielded August 15, 2019 through August 20, 2019, with a sample size of 1,000 consumers 18 years or older and 500 video marketers (at companies of 3 employees or larger). For the consumer survey, the margin of error was 3.1%; for the marketer survey, the margin of error was 4.4%.
Animoto’s award-winning online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The company’s certified partnerships with Facebook, Instagram, YouTube, Twitter, LinkedIn and the Small Business Administration give it unique insight into the changing social media and business landscape, which may be why more than 1 million businesses around the world have used Animoto to create marketing videos that stand out on social media and beyond.
Founded in 2006, Animoto has offices in New York City and San Francisco. For more information, visit http://animoto.com. Animoto is a registered trademark of Animoto Inc. Other names may be trademarks of their respective owners.
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