Apple may soon launch over-the-ear headphones for $399 that come in three different colors

  • Placeholders in Target’s product database foreshadow ‘Airpods X Generation’
  • Speculation points to them being Apple-branded over-the-ear headphones 
  • Images of the placeholders in Target’s database suggest they will cost $399
  • Sources at Target say products with placeholders arrive within months 

Apple may be nearing the release of its own company-branded over-the-ear headphones.

According to images circulating on Twitter courtesy of YouTuber, Jon Prosser, Target employees in the US have been reporting a mysterious addition to their product database called, ‘Apple Airpods X Generation.’

The images depict the product name on an official Target UPC scanner, a tool used to check inventory at stores, and suggest that it hasn’t yet arrived, claiming that 0 are currently available.

A picture posted by YouTuber Jon Prosser depicts a Target UPC with a product description called 'Apple Airpods X Generation'

A picture posted by YouTuber Jon Prosser depicts a Target UPC with a product description called ‘Apple Airpods X Generation’ 

It also suggest the the price of the mysterious Airpods X Generation will be $399 and that they could come in three different colors.

While it’s not clear exactly what the product will be outside if a name and a price, speculation has suggested that it could be the company’s long-rumored over-the-ear headphones.

Both a Bloomberg report from last year and prior findings from analyst Ming Chi-Kuo who often predicts forthcoming hardware from Apple suggested that an over-the-ear headphone product would be released in 2018.

However, Bloomberg reported last year that plans to release those headphones were delayed due to ‘developmental challenges.’ 

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Whatever the product is, AppleInsider suggest that the name in Target’s database – Airpod X Generation – is likely not the final title.

The price, according to sources cited by Appleinsider who work at Target, is most likely accurate, however, and the existence of placeholders in the system usually indicate that the product will arrive in the next several months.

The release of Apple branded over-the-ear headphones would be major move for the company given its ownership of Beats, an audio company that makes high-end over-the-ear headphones.

It’s unclear whether the release of its own Apple-branded product would augment those line of beats products given the risk of cannibalizing its own sales or if it marks a shift away from Beats.

New headphones will likely be one of many products release by Apple this year.

In addition to Apple-branded tracking tags, Apple is reportedly gearing up to release four new iPhone 12 models this September, including a ‘Mini’ iPhone with a 5.4-inch screen, according to a new report.

All four new iPhone 12 models – Pro, Pro Max, standard model and ‘Mini’ – will support 5G, according to a prior report from LetsGoDigital.



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