Apple has finally given the Mac Pro a much-needed face-lift after six years.
At the tech giant’s Worldwide Developer Conference on Monday, Apple revealed an all-new desktop computer for professionals, which starts at $6,000 and packs a raft of upgrades that make it faster and more powerful than before.
The Mac Pro looks nothing like its 2013 predecessor, with Apple ditching the trash can design for a new model that features the ‘cheese grater’ style reminiscent of the 2010 version.
For photo editors and movie makers willing to shell out extra cash, Apple also unveiled the $5,000 Mac Pro Display XDR.
The 32-inch, 6K monitor boasts super high-quality specs, including an impressive 1,000,000:1 contrast ratio and an ultra-wide viewing experience, as well as the ability to rotate the screen sideways into ‘portrait mode,’ which makes tasks like writing code or editing photos even easier.
Both the new Mac Pro and Mac Pro Display XDR will be available this fall.
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At the tech giant’s Worldwide Developer Conference on Monday, Apple revealed the new $6,000 Mac Pro desktop computer (right) and the $5,000 Mac Pro Display XDR (left)
‘We have the strongest Mac lineup we’ve ever had,’ Apple CEO Tim Cook said on stage at WWDC.
‘But there is one more spot in our lineup.’
The new Mac Pro isn’t designed for everyday users, instead it’s meant to meet the needs of advanced professionals in creative industries that demand more from their machine.
The stainless steel casing features a handle on top that allows for greater portability, as well as optional wheels that can be attached to the bottom.
Consumers can get up to a 28-core Intel Xeon processor in the new Mac Pro, up to 1.5 terabytes of memory and up to 300 watts of power.
Apple CEO Tim cook debuted the new Mac Pro and Pro Display XDR on stage at WWDC on Monday. The high-end devices are meant for professional users
It features eight PCIe expansion slots and a Radeon Pro Vega II, which Apple is calling the ‘world’s most powerful graphics card.’
‘For pros animating 3D film assets, compositing 8K scenes and building complex 3D environments, graphics performance is more important than ever,’ Apple said in a statement.
‘That is why Mac Pro features the world’s most powerful graphics card and up to 56 teraflops of graphics performance in a single system.’
MAC PRO DISPLAY XDR SPECS
Starts at $5,000
32-inch Retina 6K display
1,600 nits of peak brightness, allowing for more vivid color and deeper blacks
1,000,000:1 contrast ratio
Can flip sideways to turn into Portrait Mode using the all-new Pro Stand
Matte screen finish option
Available this fall
The Mac Pro also comes with a totally new Apple Afterburner card, which enables faster video editing, allowing users to run three simultaneous 8K video streams at the same time, which amounts to a whopping 100 million pixels.
John Ternus, Vice President, Mac and iPad Hardware Engineering at Apple, said the new Mac Pro is designed with ‘utility and function’ in mind, while packing ‘real world performance where it matters most.’
Even with all its souped up specs, Ternus said the device is still just ‘as quiet as a Mac Pro.’
To go with the all-new Mac Pro, Apple also launched the Mac Pro Display XDR.
It marks the first new standalone display from Apple, which had been selling LG displays in recent years.
The $5,000 32-inch display is 40 percent larger than the iMac 5K display and, if users are willing to spend another $1,000 on the all-new Pro Stand, it can rotate sideways to turn into Portrait Mode.
Apple said the new display is meant to provide the same quality as comparable, high-end reference monitors that can pack a price tag of an upwards of $43,000.
The Mac Pro Display XDR features the ‘largest retina display ever,’ according to the firm.
John Ternus, Vice President, Mac and iPad Hardware Engineering at Apple, said the new Mac Pro is designed with ‘utility and function’ in mind, while packing improved performance
High dynamic range, or HDR technology, has increasingly been adopted by gadgetmakers in recent years.
Apple has taken the technology one step further with its new display, with a new ‘extreme dynamic range.’
It uses a ‘direct backlighting system’ using layers of LED screens that provide 1,000 nits of full-screen brightness, or up to 1,600 nits of brightness in some cases.
A lattice design on the back of the display allows for greater airflow, so that the high-quality brightness can be sustained ‘indefinitely,’ the firm said.
‘With a P3 wide color gamut and true 10-bit color for over 1 billion colors, pros will have a more true-to-life viewing experience — critical for video and photo editing, 3D animation or color grading,’ Apple said.
‘Pro Display XDR also features the industry’s best polarizer technology, delivering a superwide, color-accurate, off-axis viewing angle, so now multiple people can view more accurate content simultaneously.’
Apple’s new Mac Pro XDR marks the first new standalone display from the tech giant in a long time, which had been selling LG displays in recent years
For extra cash, users can also opt to have an anti-reflective coating added to their display, called ‘nano-texture’ where glass is etched down to the smallest detail for low reflectivity and less glare, Apple said.
The new devices run Apple’s latest macOS Catalina, which packs a range of new updates, chief among which includes the end of iTunes, to make way for three separate apps – Music, Podcasts and TV.
In addition to the death of iTunes, Apple also confirmed another long-running rumor: the launch of ‘dark mode’ for iPhone.
The firm unveiled the sleek new design option alongside iOS 13, which will come with faster download speeds, smarter task reminders, a new keyboard to allow for ultra-fast swipe-typing, and updates for Mail, Notes, and Safari.
WHY IS APPLE KILLING OFF ITUNES AND WHAT WILL REPLACE IT?
Apple has officially broken up iTunes to make way for three new apps – Podcasts, TV and Music.
With the launch of macOS Catalina, Mac devices will come with separate apps for consuming podcasts, streaming music and playing videos.
Apple is effectively ‘replacing’ iTunes with the three separate apps, the firm said.
The new apps have ‘all the features you’d expect from iTunes, all while being blazingly fast.’
The Music, Podcasts and TV apps feature a streamlined design, with fewer tabs and a cleaner user interface.
With the Music app, users have access to over 50 million songs, playlists and music videos.
With the launch of macOS Catalina, Mac devices will come with separate apps for consuming podcasts, streaming music and playing videos, effectively replacing iTunes
‘And users will have access to their entire music library, whether they downloaded the songs, purchased them or ripped them from a CD,’ Apple said.
‘For those who like to own their music, the iTunes Music Store is just a click away.’
The Apple TV app for Mac packs many of the same features users would expect, like TV channels, personalized recommendations and more than 100,000 iTunes movies and shows.
Macs also have access to the Podcasts app, with more than 700,000 shows to choose from, curated content and more.
As the new trio of apps is replacing iTunes, many have been reflecting on the media software’s legacy at Apple.
With the new Mac software, called Catalina, users also have access to the Podcasts app, with more than 700,000 shows to choose from, curated content and more
iTunes was launched in 2001 as an all-in-one media player for uploading music and video. Over the ensuing years, it became many users’ primary platform listening to music and, after the launch of the iTunes Music Store, buying music.
It predated the launch of the iPod, which would come to revolutionize how people listen to music on the go.
iTunes is also widely regarded as one of the primary motivators behind Apple’s increasing focus on services, with the firm launching audiobooks support, then support for TV shows, podcasts and movies not long after.
Despite iTunes’ lasting impression on Apple, it had become largely irrelevant as users moved to iOS apps like Apple Music, Apple TV and others.