The new iPhone 12 series, as well as older models that Apple continues to sell, don’t come with a power adapter or EarPods. Apple claims it took this step to cut down on environmental waste.
Although rivals like Samsung, Xiaomi, and OnePlus have mocked the company for removing these accessories, a new precedent may have been set.
iPhone 12 EarPods removal expected to increase sales of not just the AirPods, but also other Apple hearables.
According to supply chain insiders, the Beats Flex are off to a good start, and the sales momentum is expected to continue well into the first half of the next year.
Usually, TWS sales peak in the third quarter, before edging down in the fourth quarter. The case is different this year, as demand remains strong, probably because many people continue working from home.
Supply-side sources also believe that other vendors will also stop bundling headphones with their new smartphones. Needless to say, this would further boost wireless earphones shipments.
According to a forecast by research firm Canalys, TWS sales will grow 29 percent in 2020.