industry

Arré to produce original content for multiple platforms


Arré, the original content platform founded by B Saikumar, Ajay Chacko and Sanjay Ray Chaudhuri, has launched a new content division, Arré Studio, which will focus on creating original shows for TV and digital platforms.

Arré Studio will collaborate with domestic and international OTT platforms, television broadcasters and cinema houses as it aims to create genre and format agnostic content in line with the fast evolving tastes and appetites of audiences across the country.

The studio has begun work on multiple shows including originals in regional languages.

Arré has also roped in ad and film-maker Harsh Dave as executive producer for the studio venture. In a career spanning over two decades, Dave has worked across television, feature film production and advertising. He has produced television shows such as ‘Uttaran’, ‘Tumhari Disha’ and ‘Rakhi’ and has been involved in the line production of international feature films such as ‘The Other End of the Line’, ‘Basmati Blues’, and ‘The Man Who Knew Infinity’.

He has also created commercials for companies such as P&G, Unilever, PepsiCo, Renault, Hero, Samsung, and Diageo.

“We’re hugely excited about our Studio projects, which I believe could be breaking new ground in the original content space in India,” said Sanjay Ray Chaudhuri, co-founder and creative head, Arré. “We’re looking to put together a varied and exceptional talent pool for the venture, and I’m delighted to have Harsh join our team.”

In a little over two years of launch, Arré has created multiple fiction and reality show franchises and properties such as ‘A.I.SHA My Virtual Girlfriend’, ‘Official Chukyagiri’, ‘Official CEOgiri’, ‘Arré Ho Ja Re-gender’, and the South Florida Web Festival among others.

But with Arré Studio, the company will now see the launch of large-scale shows and films in partnership with OTT platforms and broadcast television, across languages and genres.

Dave said, “Arré has been quite cutting edge with respect to its originals slate on its platform and I’m excited about the next slate of projects which are bigger and better. We aim to become the country’s foremost studio in quality original programming and I’m delighted to be part of this journey.”





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