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Asia Pacific – Persol Asia Pacific invests in HR technology startup Freecacy – Staffing Industry Analysts

21 May 2020

Persol Asia Pacific Pte. Ltd., a subsidiary of Japanese recruitment firm Persol, announced that it has invested in HR technology startup Freecacy.

Financial details of the investment were not disclosed.

Freecacy operates ‘freeC’ a platform that supports AI research in Southeast Asia. Freecacy said, through its strategic partnership with Persol Asia Pacific, it will “replace AI recruitment in Southeast Asia by using AI that has learned a mixture of job seeker behavior history, résumé information, and agent selection criteria.”

The startup aims to develop services throughout Southeast Asia where the company says fluid and flexible working styles have advanced from Japan.

Takayuki Yamazaki, Chairman at PersolKelly and Head of APAC business at Persol Holdings, said, “The HR market in the Asia-Pacific region is undergoing rapid changes daily, centered on the evolution of technology. In order to become a market leader in such an environment, we realize that in addition to expanding the provision of conventional services and business models, we must cause disruption ourselves and change the way we have done so far.”

He continued, “This time, the business alliance with HR technology startup Freecracy, which is making a leap forward in Vietnam, has such a sense of challenge and is a very wonderful relationship for Persol, which aims to become the number one HR company in the Asia-Pacific region. I believe that we can make a change in the HR market together.”

President and CEO of Freecacy Kazumoto Kunimoto said, “The purpose of this financing was to find a partner that can generate business synergies not only in financing but also in the development of Southeast Asia in the years ahead. Persol Asia Pacific is making the most aggressive overseas investments among Japanese HR companies, and has a sense of speed comparable to startups.”


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