industry

Avengers Have Assembled at Max Kids Festival, An integrated Campaign


  • Max Fashion Associates with Marvel ‘Avengers – End Game’
  • Launches a National TV campaign to excite kids and family
  • Marvel Avengers collection now at Max. Come feel like a superhero

Max Fashion, the leading fashion brand from the house of Landmark Group has always been the fashion destination for up-to-date fashion trends for the entire family. Max Fashion has been long associated with Disney and has offered exciting products and merchandises in the past. But this year, they just made it a whole lot bigger by associating with the most awaited movie of the year – Marvel Avengers: Endgame. This year they just took the bar up, not by a notch, all the way to another dimension.

Superhero Movies in India have been a huge draw for fans, young and old alike. Kids especially, due to their imperviousness to the realities of adult life, find a strong connect with superheroes. Cashing in on this unfailing formula Max Fashion has associated with Marvel Avengers: Endgame movie in India for their annual kid’s fest. It includes nationwide on-ground engagement event that is sure to drive in big footfall to all its stores. To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favorite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America, and Thanos. The campaign, which is planned for a 45-day run, all the way to the end of May 2019, will see many attractions, activities, offers, and surprises for kids and parents alike.

Jiten Mahendra, VP Marketing, Max said, “Kids Festival is an eight-year-old property for us and has resulted in high engagement and sales for us over the past few years. This year we are very proud to be associated with “Marvel Avengers: Endgame”, the most awaited movie of the year and this association has strengthened from the product (apparels, merchandise, and accessories) connect to promotion. This is one of the strongest associations with Disney we have done by far till date. Kids are an important segment focus for us.

“As always, this year too, Max Kids Festival will be hosting its MLI (Max Little Icon) in its stores across 55 markets. Every year we engage with more than 3 lakh kids across India during this season, this year we are looking to take it to the next level. There are also other goodies like the special Avengers Endgame School Kit on purchases”, Jiten added.

They are also offering special screenings of the Marvel Avengers: Endgame movie across multiplex screens nationwide to their loyal consumers.

MAX

Campaign Highlights

  1. Special Avengers larger than life figurines across 7 cities
  2. Special Movie Screening for our Loyal customers across 11 cities
  3. High Impact Max Kids Festival TVC with a reach of approximately 30 Mn.

A 360-degree campaign is launched to boost the spirit of children flourish through an exciting range of activities, merchandise, and superhero-inspired apparel. Max is bringing the Marvel Avengers universe to life. The TVC draws the craziness of Avengers in kids group and how they feel like their favorite superheroes and gears at the battle stance.

The campaign is being widely promoted across mediums.

About Max Fashion:

Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one-stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambiance offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 19 countries and in India, Max has more than 275 stores across 100 cities.





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