Especially in banking, customers are adopting digital services at a very high rate, which has accelerated in the last few months, the bank said.
As the chief marketing & digital officer, Parikh will be responsible for the digital banking business and for building a strong digital backbone to support the bank’s growth. The bank’s digital banking head Rustam Nongmaithem will report him.
Parikh joined Bandhan from Roots Ventures, where he was a partner and responsible for fundraising, supporting deal-making and investee company operations. He was earlier chief executive officer with Bajaj Capital.