What is New Zealand known for on the world stage? Sheep, Peter Jackson, Lorde, Jacinda, Whittakers, Lord of The Rings, the All Blacks, Flight of the Conchords, adorable flightless birds? While these icons are all beyond worthy of representing the nation to the international community, New Zealand businesses have been making a name for themselves and it’s only a matter of time before they crack the illustrious list of New Zealand icons named above. Which company will be the first to break into this iconic list? That remains to be seen… it might even be yours!
Looking to become the next big thing in the New Zealand business world? Here are some things you should keep in mind as you make your foray into the New Zealand business scene.
The Gold Standard: The Best New Zealand Businesses
If you’re looking to start a business in New Zealand the first thing you’ll want to do – after you’ve got the epic business idea in your head – is to look at existing companies who have managed to find success in the same market. Below are some examples of thriving New Zealand businesses that you could draw inspiration from.
In a move that is perhaps unsurprising for films and a director that have become synonymous with New Zealand, the digital teams behind some of the world’s biggest blockbuster films from The Lord of the Rings Trilogy, The Hobbit and Tintin to Avatar, King Kong and The Avengers, is Kiwi-owned and operated. Weta Digital, Weta Workshop, Weta Production and Weta Collectibles are a series of Peter Jackson co-owned companies that have contributed digital effects, special effects and props used in blockbuster films. This company offers their services to many major filmmakers and is uniquely positioned to offer expertise every step of the way from pre to post production. Head here to read more about how Weta made a name for themselves outside New Zealand.
Air New Zealand
Known for their innovation, fancy planes and hilarious safety videos, Air New Zealand is the flag carrier airline of New Zealand. The airline has really taken off (pun intended) and over the last 80 years has grown from a small trans-Tasman airline only offering flights to and from Australia to a major player with passenger flights to 20 domestic and 32 international locations although these numbers are sure to grow. The brand recognition of the airline is practically unbeatable and with their viral marketing tactics – we’ve all got something to learn from the good folks at Air New Zealand.
New Zealand Startups Making Big Waves
New Zealand-based, Auckland-headquartered startup, PredictHQ, has made waves in the local startup world over the last five years. PredictHQ, is an intelligence platform that aims to help enterprises to make better decisions. Their software helps to predict demand based on millions of factors so that companies can act accordingly. They have been booming of late so if you’re looking to start up your own business in New Zealand it’s worth taking a look at their business modeling.
This 2016 startup ticks all the New Zealand boxes, it’s young, innovative and there are sheep involved! Halter is a solutions-based business that helps farmers to manage their herds by creating GPS-enabled, solar-powered collars. The collars which have incorporated AI-technology help farmers to manage their cattle and keep an eye on them using the Halter app. You can also set up invisible boundaries to stop your animals from wandering away. A great new startup, Halter is making a real difference to the lives of Kiwi farmers.
Lessons We’ve Learnt From Top New Zealand Businesses
So what have we learnt from these growing and grown New Zealand businesses and how can you apply that to your own journey to become the next big thing in the New Zealand business world?
Have A Killer Marketing Angle
There’s no bigger win in the marketing world than when one of your advertisements goes viral for a good reason! When an ad (or say an in-flight safety video…) goes viral you’ve essentially won yourself thousands of dollars in free advertising and brand recognition. So think creatively and try and find a creative way to sell your brand then just let the Internet do its thing.
Let The Work Speak For Itself
In the same way the work from Weta grew its legendary reputation by having their work showcased on the epic stage of Sir Peter Jackson’s blockbusters. The quality of their work gave them a golden reputation which they were able to leverage into future work where they provided quality outcomes again and again. What have we learnt here? The importance of reputation, how to gain one through delivering consistently high-quality work and the importance of hanging onto that reputation once you’ve got it.
The Fundamentals Are Fundamentally Important
This one almost goes without saying but before you start a business you need to make sure that you’ve got a handle on all the technical aspects of business and that you’ve consulted experts everywhere you have to. Consult your financial institution about setting up business accounts, talk to an insurance company about your business and public liability insurance needs and consult law specialists such as the LegalVision NZ lawyers about your commercial disputes, incorporation queries and employment law considerations.
So get going and soon that list of New Zealand icons that are instantly recognisable on the world stage will read: Sheep, Peter Jackson, Lorde, Jacinda, Lord of The Rings and [insert the name of your future business here]!