It is difficult to imagine a business without having any presence on the internet these days. However, given the competition, it can be quite a challenge to make yourself stand out and attract customers.
Businesses look for any means to excel. One of the most overlooked methods these days has to be AdWords. In the age of social media and SEO, Google AdWords is not receiving as much attention as it should.
If you do not believe it, make sure to continue reading and find out all the great benefits it has to offer.
Get Some Outside Help
AdWords themselves are a bit outdated, but that should not be something to discourage you. Instead, look for a way to boost the whole thing. For instance, you could make great use of Cleverads – The Most Powerful Free Google Advertising Products out there. And if you were to spend more time on research, you should be able to find even more supportive tools.
Everything starts with people recognizing your name. Both small and big businesses are spending a lot of money on influencers to grow brand awareness. And while it is effective, AdWords is also capable of improving things, especially when you consider the place where this happens.
People see ads on the search engines whenever they make queries about products and services related to your niche. These ads are bound to get their attention.
Faster Than SEO
If you want quick results, you should consider spending more time on AdWords rather than SEO. Of course, neglecting search engine optimization is not a good piece of advice, but for the sake of speed, let’s focus on AdWords.
It is possible to focus on multiple keywords at the same time as well as turning the campaign on and off whenever you want. Finally, your ads at the top pages become visible as soon as they get there.
Another technique that seems to not be as popular as it once was is email marketing. But what does this have to do with Google AdWords? Well, the answer is quite simple.
Google has introduced native email ads in 2015 and everyone knows how popular Gmail is. You can reach even more people by showing your ads on the platform’s promotional and social tabs.
Keep in mind that these ads work for both desktop and mobile versions, so make sure to optimize them.
Google AdWords has a transparent system that shows some neat details about your competition. If you feel like you are struggling with getting ahead of them, then the answer is pretty clear – finding out more about them and using that information against them.
Remarketing and Retargeting
The majority of your website’s visitors leave the site without spending any money. Getting those individuals to come back would be nice. After all, they had visited the website for a reason.
Remarketing is one of the best methods to do that. The whole process is pretty simple. You can create a remarketing campaign on the Display Network, choosing the demographics and other details. Once the campaign is set, you can run it on Google’s search network.
Measuring Your Effectiveness
Relying on Google AdWords makes it much easier to make sense of how effective your campaign is. In other words, you can determine whether the money you spend is not going to waste.
Compare it to other methods – ads on billboards, commercials on TV and radio, handing out pamphlets, etc. It is impossible to find out just how good or bad they are. Meanwhile, AdWords will tell you everything you want, which includes:
- Who clicks on your ads.
- The number of leads you generate.
- How much each lead costs.
- Which keywords are the most effective.
- How much traffic you get from AdWords.
You can combine it with Analytics and take things to the next level. Bounce rate, the number of pages visited, the amount of time spent on the page, etc. are all available on Google Analytics.
It might appear that this would be akin to information overload, but the more you know, the easier it is to plan the next step and determine whether you are successful or not.
Schedule the Ads
This one takes time to test out, but you should not consider running your ads 24/7. Once the campaign has been up for a couple of months, you should be able to have enough information and figure out which timeframes are the most effective for your niche. Once there, focus solely on those timeframes.
In summary, Google AdWords definitely has a lot of great things to offer. And it is an especially worthy investment if you feel like your business is struggling. Having more channels to advertise your brand is always a positive thing, and AdWords certainly delivers in terms of reach it brings.