Promotional gifts are defined as items that are used for brand promotion, communication, and marketing purposes. These products usually have an imprinted logo for branding purposes. For this purpose, huge companies produce their company’s swag which is the branded merchandise of the company given away for marketing purposes. The swag box may contain drinkables, key chains, mobile covers, apparel, wearables, or power banks.
Employers can also give gifts to their workers to welcome them to the team which can be helpful in promotional activities. Employers also give sustainable gifts to the employees such as reusable utensils, seeds, plants. Some unique corporate gifts also include recyclables such as paper and cardboard products.
The pandemic of 2020-21 has altered the inclination and preferences for the promotional goods of several companies. It has been known that the virus proliferates in unhygienic conditions, and crowded areas. Therefore, products to increase self-hygiene and prevention are given to the clients and workers for promotional purposes. Promotional products nowadays are also designed to battle quarantine stress.
Following are some best promotional gifts for businesses given in 2021:
1. Customized Masks
According to WHO using masks can be the primary strategy to suppress virus transmission especially at the community level. It has been recommended to wear masks while traveling, meeting someone, in public areas, and in hospitals where social distancing is needed. Because of its excess use companies are designing their custom-built masks with the company’s logo. Workers are allowed to wear them in office and off-hours which help to gain brand recognition. Some companies also give additional branded masks to their clients with their orders to market their services and gain client retention. Masks have become an important part of the companies swag boxes and corporate gifts. Furthermore, clothing stores are now producing fashion masks that are used in promotional giveaways to increase marketing.
2. Hygiene kits:
The pandemic plight has changed the swag boxes into hygiene kits for various companies. These kits contain an imprinted logo with basic healthcare commodities inside. The kits contain preventive merchandise such as masks with the company’s trademark, sanitizers, soaps, and disinfectant solutions. These products help its users to stay safe and customization helps in the branding of the company.
3. Sustainable gifts:
Sustainable gifts are the gifts that an employee needs or demands. The term sustainable is used for these gifts because of their use in the future. These also cover the category of recyclable products which is the need of the hour in 2021. These gifts include reusable products made of raw materials that help in reducing greenhouse gas emissions. The products do not have any harmful dies, chemicals, and bleaches. Therefore, prevents water, and air pollution and thus saves the earth. Custom-made merch with specific insignia can be used as sustainable gifts such as mugs, t-shirts, hoodies, stickers, and books. These gifts showcase the company’s services as well as its love for the earth.
4. Quarantine Gift Baskets:
The pandemic situation has imposed lockdown in various regions of the world due to which people are supposed to stay at home and observe social distancing principles. People having symptoms of corona are allowed to live in quarantine to suppress further disease spread. Consequently, quarantine baskets act as unique corporate gifts for a company. The contents of the basket are designed to promote hygiene, safety, and leisure during the quarantine. Employers have been giving packs of plant seeds having company’s logo which their clients and workers can grow in their homes. Boxes of gourmet meals, snacks, and board games are used as promotional gifts in 2021.
5. Herbs and Medicines:
Various herbs and medicines have been used to promote the health statuses of individuals. Employers of different companies have been using immunity boosters, tea leaves, coffee beans, thyme, ginger, and mint leaves enclosed in containers having the organization’s logo as corporate swag. It has been found as an effective technique of a company’s promotion and elevating health conditions.
Clothes help in brand promotion because it is easy to place a company’s logo on them. Today, fleece hoodies, t-shirts, caps, and mufflers are frequently used to promote a business by simply placing a company’s logo on them. Furthermore, it helps to customers trust and promotes team spirit. Employers use clothes for giveaways and brand marketing because it is cost-effective.
7. Fitness trackers:
Fitness trackers help to gain increased innate immunity, mindfulness, and a wholesome lifestyle which is an ultimate need in 2021. Lockdowns have imposed a limit on gyms and people have to exercise in their homes. Firms can promote their businesses by providing branded fitness merchandise in their swag boxes and fitness applications to their clients and workers.
Using promotional gifts for branding purposes can build customers’ trust and loyalty. In addition to this personalized promotional products increase brand recognition and help your product to reach a large audience. On the other side, corporate swag, and swag boxes are wonderful methods to thank and reward workers, new hires, and loyal customers while still providing knowledge about your business.