NEW DELHI: Financial technology company BharatPe has appointed former Ikea executive Abhishek Shah as its chief marketing officer, said the company in a press release.

Ashneer Grover, Co-founder of BharatPe said in the press release, “We are delighted to welcome Abhishek to team BharatPe. As we continue to ease business for small merchants in India, he will provide the creative vision for our growth and together, we shall strive to create the largest network of small merchants in India.”

Abhishek’s entrepreneurial mindset and a deep understanding of the industry will be instrumental in leading this growth.”

Shah was previously country manager (web and digital marketing) at Ikea, and has also worked at Shopclues.com and Tata Group in business and marketing roles prior to that. Shah, in the press release, said that it was a privilege to work with BharatPe.

The company raised $15.5 million in funding from Insight Partners, Sequoia and Beenext in April this year.





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