Some people believe that running a blog is a waste of money while others think that it’s hard to convert YouTube traffic. However, there are many people out there who are making tons of money by generating content for their YouTube channels and blogs. The truth is that blogging and YouTube can be highly successful if done properly, as well as social media such as Facebook, Twitter, Instagram and even TikTok.
While in most situations you need to be doing both, the decision as to which one is more effective usually depends on you and your niche. This post will explain some factors you should consider when determining which is more effective between blogging and YouTube.
Whether you intend to do blogging or create YouTube videos, one important skill that you need is communication. You see, blogging needs excellent written communication skills and video creation demands perfect verbal communication skills.
When it comes to a blog, you should always proofread your blog posts to make sure that there are no spelling and grammar errors. Besides this skill, you need to be good at SEO by making sure that you use the right keywords that relate to what people are searching for. In this way, your blog posts will show in search engines, leading to more visitors to your site.
With YouTube video creation, one of the key skills is perhaps your confidence while on camera. After all, many people will watch your videos if you are engaging and confident rather than boring. Therefore, if you are nervous and can’t get your message properly while on camera, then your best bet is to put more focus on blogging.
As you can see, you need to determine which skills come naturally to you so that you can figure out which option will be more effective for you. If you are excellent on both, then that’s good because you can either use the dominant one or combine blogging and YouTube video creation.
Type of the Message
Now, it’s important to consider what you intend to talk about if you’re trying to determine which is more effective when it comes to Blogging vs youtube. Keep in mind that both blog posts and videos are designed to provide various types of information.
Many people agree that YouTube is great if you want to demonstrate to your audience how some products or services work. No wonder, you can find several beauty tutorials and many other types of tutorials on YouTube.
However, if you intend to explain some complex information or you want to explain a certain strategy, a blog post works better for many people. In such cases, you can use subheadings in your content to make it easier for your readers to understand the subject at hand.
Even better, this is the best way for the readers to scan through the content and find what they are looking for without any need of watching a video. Combining blogging and videos also works well in such situations.
The Target Audience Wants
If you’re an expert or you have an interest in a specific niche, you should find out what your audience likes. This is because some people like video content while others enjoy reading blog content.
Turns out that with the digital marketing niche, many people are now preferring video content. But it’s also important to know that some people who are considered highly visual enjoy video content while others like text content.
Hence, you should see what your target audience prefers. The best way to find out the preference of your audience is by using Google to determine the most popular keywords that are being used in your industry. This will give you the type of results that are predominant in your niche.
Here is the deal, if the search results give you a lot of videos, then the best option in your niche is to use videos. This is because the search results show that the audience in your niche market prefer videos. It’s all about analyzing demand and supply curves in your industry. So if there is a better demand for text content, you’ll have effective results in it.
That said, it’s also necessary to understand that video watching is probably a much faster way you can communicate with your target audience. Because of the recent developments in technology, many people can watch videos anywhere such as, while they are preparing for work, working, or even at the gym.
With blog posts, they are appealing to the audience that desires to have more information, making it so valuable. You can go into deeper details with blog posts by including internal links that can lead people to many other articles on your site.
You can also do the same thing on YouTube, though it might not be as effective as the blog posts. Unfortunately, many people are more likely going to multitask while watching videos rather than when they are reading a blog post.
In blogging, you have at your disposal various monetization options, such as affiliate marketing, contextual ads, sponsored content, and many others. There is also effectiveness and flexibility when it comes to blogging monetization strategies. Imagine, you can even use ad placements that provide endless opportunities.
With YouTube, you can make money through YouTube ads, but this can happen when your channel becomes popular. Aside from this, you can also sell your products or services, use sponsored content, affiliate marketing use, and more.
The only difference is that with blogging, there is a lot more flexibility. You can take advantage of your popular blog posts by going back and editing them. There is no such flexibility with videos because YouTube has a weak video editor and you can’t replace the videos.
The bottom line
When you compare blogging vs YouTube, it’s hard to determine who is a clear winner. This is because the answer depends on various factors, such as your skills, the niche, and the needs of your audience.
Both platforms have their advantages and disadvantages. However, if you have enough resources and time, you can leverage both blogging and YouTube to ensure that you attract a larger audience to your site.