Men’s skincare brand Bombay Shaving Company has brought on board Deepak Gupta as its chief business officer (offline) and head of operations, said a company statement issued today.

The company has a presence in 8 cities across the country with over 3,000 stores. Gupta will lead the entire offline P&L comprising retail and institutional sales. Additionally, he will also lead supply chain and operations.

Gupta’s understanding of the dynamic market environment and consumer behaviour will support Bombay Shaving Company, an internet-first brand, on its path to achieve Rs 100 crore revenue mark.

Prior to this, Gupta was leading the regional business for Colgate-Palmolive where he gathered experience of working with the world’s most penetrated brand with 3.5+ billion daily active users. He also spent more than two years In China and witnessed the tremendous mushrooming of brands by heading sales operations and strategy for entire Mainland China which launched online and quickly scaled offline.

“There is a huge potential to innovate and build a new-age brand like ours in offline stores which are digitally targeted and leading to a tectonic shift from mass distribution/mass-media led business models. I’m excited to be part of this grooming revolution,” said Gupta.

“Being an internet-first brand, it’s essential for us to rapidly develop an omnichannel approach to retail. With more than a decade’s worth of experience, Deepak brings in distribution aspiration and a process ethos,” said Shantanu Deshpande, CEO of Bombay Shaving Company.

The company will focus on offline expansion with its current footprint of 3,000 stores to 10,000 stores in the coming months. It currently has more than 2.5 lakh customers. In December last year, it had raised Rs. 45 crores in Series B led by Sixth Sense Venture Partners. Existing investor Colgate Palmolive Asia Pacific, a subsidiary of CPG giant Colgate-Palmolive had also participated in the round.

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