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BrewDog announces six new bars in Italy



BrewDog has announced a new franchise deal in Northern Italy.

4Food will open six bars in the next three years across the cities of Milan, Turin and Genova.

The deal was facilitated by WhiteSpace Partners, with the first bar set to open in early 2022.

BrewDog founder James Watt said: “When we first started shipping beer overseas many years ago, Italy was one of the first markets to stock Punk IPA, so we’ve always felt a strong connection with this amazing country and the beer drinkers who live there.

“This is why we’re delighted to be working with 4 Food to open 6 new BrewDog bars in Northern Italy over the next three years”

Barbara Balistreri and Maurizio Raviolo, founding partners of 4Food, added: “We are honoured to represent the BrewDog brand in the North West regions of Italy, and we are proud to bring a brand that excels for a high-quality product, unique positioning on the market and great attention and respect for the environment.”

The news follows recent bar openings in Wiesbaden in Germany, where franchisee Bruton Hospitality will open three further bars this year in Frankfurt and Berlin

The Ellon-based brewery also recently toasted a new bar opening in New Albany in the US, where the brand operates five bars, a craft beer hotel and brewery.

Last month, BrewDog also opened its hotel, bar and rooftop garden in Manchester.

The openings are part of long term plans to expand worldwide presence, with recruitment ongoing for new franchisees of bars and hotels across Europe and the US.

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