CoinMarketCap (CMC), known widely as one of the main data providers for the crypto market, has started a new sponsorship. Now, the company is sponsoring the Beitar Jerusalem Football Club, a well-known soccer team from Israel.
Yossi Benayoun, one of the most famous players of the team, is a Bitcoin investor as well, so it looks like the company found the right team to sponsor.
The CEO of CMC Luke Wagman has affirmed on social media that the new uniform with the sponsorship has brought some good luck for the football club, which won his first match in Madrid by 2-1 against Atlético Madrid. He also affirmed that it was very exciting to see the crypto world getting so much attention as it is right now.
According to another blockchain exec, Alexandre Dreyfus, this is just the beginning and more crypto-related sponsorships will happen in the near future.
More Soccer Clubs Are Embracing Cryptos
This is, obviously, just a single example of how to merge the crypto world and pop culture. There are several other clubs out there which are also embracing cryptos. BlockTV, for instance, has recently reported that cryptocurrencies are slowly starting to take over football as several clubs are starting partnerships with blockchain-related firms.
Gibraltar United, for instance, is a football team which is paying some of its players using cryptocurrencies, which is known as a novel way to pay salaries. This can be good as some players have struggled to open bank accounts in the country and also to pay fewer fees and taxes over the money that they get from the company.
The truth is that this integration between BTC and the mainstream is here to stay. When Bitcoin is finally mainstream, it will not go away anytime soon.
Paris Saint-German (PSG), too, has embraced crypto. The powerful French football team has already announced plans to have its own cryptocurrency, which will be created in a partnership with Socios, a Malta-based company focused on creating this kind of solution.
At the moment, PSG is one of the richest clubs in the world. It was the club, for instance, which made the most expensive transaction in the history of European football when the club paid $263 million for Neymar, a Brazilian football star who was playing for the Barcelona Football Club at the time.
According to Dreyfus, which is the CEO of Socios, the company is focused on having many teams on board of their new initiative. West Ham United, for instance, was an English club that was added to this list this year.
Bitcoin Is Slowly But Steadily Gaining Mainstream Traction
What can be seen from these developments is that Bitcoin is finally getting some real traction in the mainstream market, something that was being awaited for a long time by investors.
Several blockchain-related football projects were launched since 2017 and, while not all of them were a complete success, the truth is that most of them are pretty interesting initiatives.
Aside from all the ones cited in the article so far, we got Galo Coins from the Brazilian football club Atlético Mineiro and a crypto project headed by Ronaldo de Assis Moreira (Ronaldinho), one of the most important Brazilian football players ever.