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COVID-19 and Self Care: How Your Salon is Fighting Back Against the Virus

COVID-19 and Self Care: How Your Salon is Fighting Back Against the Virus

As the world begins to nip at the very edges of best practice for reopening, salons are finding innovative ways to meet needs.

Charles Worthington Salon, a top name in hair care and style with locations based throughout London, is anxiously awaiting early July. On the 4th of the month, the salon will finally be reopening its doors to after weeks of stringent lockdown restrictions. Just like your grow out, or lack of blow out, these salons will look a bit different following the nationwide stay-at-home measures.

“We really care about our clients,” says a spokesperson for the salon. “And their hair. But right now, safety is a top priority.” The salon says that they will be taking advice from epidemiologists very seriously. “In some ways, we have a bit of an advantage, as we already take the science behind good hair care seriously… the measures may seem extreme, but we have creative and expert hairstylists that have worked closely with scientific recommendations to create an environment that is extremely safe for everyone. All while not compromising on the total experience our clients have come to expect.” The salon details their new practices on their website as they become some of the first salons to open around the world.

Not just at Charles Worthington Salons, the majority of the hairstylist and beauty world seem to be spending hours of their time in redundancy figuring out how to save both their craft and their clients. Which is not an easy undertaking considering the state of the economy, supply chains, and the stalled income of the beauticians themselves.

A Bold New World

The beauty care business is a multi-billion dollar industry worldwide. Thriving even through some of the worst economic downturns throughout history- however, when the economy slumps at the same time that it can be fatal just being in the same room with other people, beauty salons take an extra hard hit. To the point where the entire industry nearly dissolved within a matter of months.

To begin with- stylists, even the exceptionally good ones, aren’t exactly rich. Neither are the salon owners that may sponsor them. In a poll taken by an American organization that focuses on hairdressers and stylists, it was reported that salon owners generally only operate at 5 to 6% above their bottom line. Which can be perilous in the best of times, as space rent, products, payroll (where applicable), and cleaning fees can often eat up profits.

With new rules and guidelines, that thin margin may become even thinner, particularly with the need for more single-use products and more stringent cleaning methods. But, as any stylist knows, there will always be a need for their particular talents, and most will bend over backward to ensure that clients get what they’re looking for. Which further showcases the plasticity and sheer innovative drive behind their craft, as many look for better ways to operate with more than just beauty on their minds.

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