Over the last seven years, Crowd Media Holdings Limited (ASX: CM8) has been successfully selling on social media in over 50 markets. The Company deeply understands the global millennial generation and has helped provide creative solutions for many popular brands like Nescafe, L’Oréal, ECCO and many more. Considered a pioneer in influencer and social media marketing, Crowd Media acquired over 5 million millennial customers in the last 5 years.
Following the recent strategic review, which was aimed at restructuring and repurposing the organisation, Crowd Media shifted its focus on earning a bigger share of the retail e-commerce price pie- instead of simply being a fee-earning agency for the big brands. The Company also seeks to gain advantage from the growing influencer marketing market, which is expected to grow around USD 20 billion by 2020.
Drivers Behind Influencer Marketing Growth
- Millennials and Gen Z Globally becoming the largest demographic with over 9 billion worldwide by the turn of the decade
- Millennials and Gen Z purchasing power is increasing rapidly as they actively enter the workforce
- Millennials and Gen Z spend more than 5 hours daily on social media
What Is New Crowd Media All About?
- Tapping into fast growing influencer market
- Digital marketing expertise in multiple languages in Europe
- Underpinned by strong underlying technology
- New Board, Vision and Strategy
IIC Investment to Bring New Opportunities for New Revenue Streams
The well-established technology and digital marketing platforms have even compelled the Invincible Investment Consortium (IIC), a strategic investor, to fund existing CM8 requirements as well as develop new business synergies and joint ventures between Crowd and IIC’s businesses. Following Crowd Media’s strategic streamlining of corporate operations, the Company struck a deal with an alliance of strategic European investors, the Invincible Investment Consortium (IIC), to fund existing operations as well as to develop new business opportunities than those that IIC would bring to Crowd.
As announced on 29 August 2019, Crowd Media has executed a binding Heads of Agreement (HOA) with IIC, under which IIC has agreed to make an investment of up to $3.7 million into Crowd Media.
As a result of this, Crowd Media envisioned itself to become a tech-based, vertically integrated social commerce business selling exemplary products and services that are integral to the lives of its customers.
As part of the agreement, IIC principals Robert Quandt and Steven Schapera joined the Board of Crowd Media in September 2019.
Incoming Chairman Steven Schapera commented:
“Crowd’s proprietary technology platforms and know-how have untapped potential and provide an additional key value proposition when assessing strategic opportunities”.
This deal builds on the strengths, IP and know-how of each party, considering that CM8’s strengths include its proprietary tech, social media and digital marketing.
It is to be noted that the Consortium includes the co-founders of Invincible Brands (IB), Bjoern Keune and Gennadi Tschernow. IB is Europe’s largest and fastest growing influencer marketing enterprise: first year sales in 2016 of €7 million, will exceed €100 million in 2019.
Crowd’s New 3-year Plan
At the recently held 2019 AGM, following IIC’s strategic investment, Crowd’s new 3-year plan drives substantial growth by continuing to leverage each of these strengths, by
(a) Using them in new ways, and
(b) Integrating these verticals synergistically for compounded leverage.
3 Horizon growth strategy
At the AGM, Steven Schapera commented
Notably, in the last three months, CM8 stock price has increased by 22.22%. On 5 December 2019, CM8 stock was trading at $0.022 with a market cap of around $5.94m.
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