MUMBAI: Dentsu Aegis Network (DAN) India has merged its data and programmatic functions under one division, DAN Programmatic, under Gautam Mehra.

As part of his expanded role, Mehra will now be designated CEO, DAN Programmatic even as he continues to serve as Chief Data Officer, Dentsu Aegis Network – South Asia.

As the CEO of DAN Programmatic, Mehra will be guided by Shamsuddin Jasani, Group Managing Director – Isobar South Asia and ‘executive sponsor’ for DAN Programmatic South Asia.

“We have an amazing data practice as well as a programmatic product. And both are doing exceedingly well. However, we think that by getting the two together we could really create an industry-leading product, which is head-and-shoulders above anyone else in the market,” Jasani said

He added that under Mehra, who has been a contributor to the success of DAN in India, DAN Programmatic will be able to create the gold standards for programmatic in India.

Mehra added that with client needs evolving for quicker turnarounds and data-driven marketing at scale, DAN Programmatic will combine data and technology along with the Data Sciences Division and AMNET, to deliver innovation and value to our clients across the region.


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