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Digital Marketing for Small Business: Rules of Website Branding

Digital Marketing for Small Business: Rules of Website Branding

A decade ago, when customers had to make a purchase, they would turn to a phone book, newspaper, or magazine to find what they needed. Following the rapid growth in Internet usage, there has been a massive shift in customer behavior. The majority of customers now do their research online before making a purchase. They turn to a search engine to find information about the products in the market and read customer reviews before finalizing their purchasing decision.

What does this imply for your business? It means that you must have an efficient and updated digital marketing strategy to succeed in the modern marketplace. Unless you have a well-developed website and an exceptional marketing strategy to capture your audience’s attention, you will fail to capture a significant chunk of your market.

While the importance of digital marketing for the modern business is undeniable, coming up with a suitable digital marketing strategy is far from being easy. With all the technical terms and ever-changing rules, the whole concept of digital marketing can often seem too difficult to comprehend. However, it is essential to remember that the basics of digital marketing remain the same. You can start by building a strong foundation focusing on these basics and then experiment and improve your strategy with time.

What are the basic rules of website branding for small businesses to stand out with their online presence? Let’s have a look:

1. Offer Users an All-Inclusive Website

The best way to improve your website is to see it from your audience’s eyes, analyze design, visual appeal, content, and navigation from their point of view. If the user has a great experience using your website, they are much more likely to return from time to time. On the other hand, a poor user experience can result in visitors leaving your site before you can get them to convert.

First things first, your site needs to have a professional layout. Make sure the font and colors are pleasing to the eye and easy to read. By looking at your website, it should be clear to the visitor what you do, the products you sell, and the value you provide to your customers. 

Next, check your site map and navigation bar to ensure visitors can easily find the information and pages they are looking for at the moment. Another essential factor that can make or break the user’s experience is loading times. To reduce loading time, you must use only condensed images and videos on your site.

2. Know Your Competition

Competition is fierce in the digital world. You might be on all the online platforms trying to attract your audience, but so are your competitors. Unless you know what digital marketing strategies your competitors are using, you cannot outperform them. By keeping a constant check on your competitor’s moves, you can adjust your marketing efforts for optimal results.

Competitive analysis emerged as an all-in-all solution for this purpose. You can follow the link to explore all the available options and offerings of the tool. Analytics helps you identify your main competitors, their strengths and weaknesses, and your market position compared to them. Moreover, you can find out the prevailing marketing trends in the industry, such as the most effective marketing techniques, so that you know where to focus your efforts for the best ROI.

3. Optimize Your Search Engine Ranking

Your customer’s search for information begins on a search engine. If you want to get noticed, your business needs to appear at the top. Search engine optimization (SEO) involves improving your website’s content and design to appear as a relevant information source to search engines. SEO involves many factors, but to start with, you need to focus on the following:

  • ●      Keyword research: Keywords are the words or phrases customers use to find businesses in your industry. You want to be using these keywords in your content to make it easy for them to find your website. To find the most relevant keywords for your business, you can use Google’s, Keyword Tool.
  • Content: Once you have a list of keywords, you will need to find ways to use it on your website. However, you cannot just stuff your website with these keywords unnecessarily. While improving your search engine ranking, your content needs to be informational and engaging for your audience.
  • Link building: Search engines take into account the number of sites that link back to your website as a way to determine whether your website is a credible source of information. There are several ways to build links, such as creating valuable content that websites would want to link to and making your site appear in several directories.

4. Invest in Content Marketing

You may already have visitors coming to your website through promotional efforts. If all they find on it is content trying to sell them a product, they are likely to leave. On the other hand, when users find useful information on a website, they tend to stick around longer. They would want to know more about your business and what you do. Not just that, there are much more likely to take action, whether it is by signing up for your newsletter or providing you with valuable feedback.

A successful content marketing strategy involves understanding your reader’s needs and interests so that you can consistently create content that engages, inspires, and attracts them.

5. Use Social Media to Promote Your Website

Your customers spend considerable time on social media. Try to find the social media channels that they use the most so that you can get active on them. Once you have your social profiles set up, you need to fill them with all relevant information about your business and link them to your website. It helps search engines connect your website and all your social media pages, improving your ranking. Once your social media profiles are ready, all you need to do is post quality content regularly to engage your target audience.

Final Words

In today’s era — without investing in the right marketing tools, the aim of becoming a market leader is impossible. By implementing the above five steps, you can set the foundation for a successful digital marketing strategy. Once you have built a good website with a sound SEO ranking, moving forward from there is always easy. All you have to do is continue bringing in traffic to drive higher conversion through additional strategies. Good luck!

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