Detroit: Dodge has built its brand image around being an iconic automaker manufacturing American muscle cars. Now, the company is aiming to electric without compromising the power and performance for its future cars.
Tim Kuniskis, Head of Passenger Cars at Fiat Chrysler Automobiles, has indicated that the persona of Dodge cars would change with a new source of its trademark performance, electric powertrains.
However, the transformation is not going to happen anytime soon.Kuniskis said, “I think the absolute future is the electrification of these cars.” However, according to him, affordability is the key barrier to potential electrified versions of the Dodge Challenger and Charger.
“We don’t have the price points of the batteries down to a place where, quite honestly, it’s a mainstream proposition,” Kuniskis said.He also added, “That’s not necessarily bad. It could be [battery electric], it could be [plug-in hybrid], it could be a regular hybrid, could be e-axles, any one of the numbers of electric technologies. But I am a firm believer that electrification will be the key to high performance in the future.”
He also emphasised that consumers’ love for performance cars is not going anywhere even as the electric vehicle era progresses.