Dollar Industries on Wednesday launched their new range of Bigboss & Force NXT athleisure for this season.

The Bigboss athleisure collection consists of attractively designed tank tops, crew neck and polo t-shirts in attractive colours, bermudas, capris, track pants and joggers. There is also a teenage range under this category for the age group 13-18 years. Force NXT athleisure line consists of tank tops, round and henley neck tees, polo t-shirts, joggers, track pants, bermudas, printed pyjamas and boxers. International design and cuts are the major highlights of this range, the company release stated.

Elaborating on the launch, Dollar Industries MD Vinod Kumar Gupta said: “The athleisure collection is all about comfort and flexibility and it targets the young consumers. The peppy colours along with the super soft fabric will become a trendsetter. Moreover, this new range of athleisure goes hand-in-hand with the new trends in global fashion.”

The athleisure products, for both Bigboss & ForceNXT are made from cotton-rich fabric and are more flexible, durable, and washable than natural fabrics. The products are available in black, blue, mélange, white and other vibrant seasonal colours in small, medium, large, extra-large and double extra-large sizes. The collection is available in retail stores only, pan India. The price range for Bigboss athleisure ranges between Rs 300 to Rs 725, while Force NXT is priced at Rs 349 and above, the release added.

To promote the new range, the company has planned for a nationwide digital advertising campaign.


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