Business cards might be small in size, but they pack a creative punch that no one can ignore. Plus, there’s something about sliding your business card that leaves an everlasting impression on potential clients even during our predominantly digital era. However, you need to understand these cards can also break your entire image, so you have to choose the design and business card printing company wisely. Your end goal should be to get in touch with an agency that offers you appropriate services, highlighting your selected business card printing templates in vibrant colours.
Moreover, to make sure you don’t select a template that crumples your company’s image violently, follow these simple dos and don’ts:
1. Do Familiarise Yourself with the Important Attributes
When designing a business card, beauty is not as much of a priority as simplicity. These seemingly innocuous little rectangles already offer limited space. Therefore, cramming it with unnecessary visuals and content becomes an eyesore no one wants to look at.
Before you start with your layout, remember to include only the necessary business card essentials such that anyone can distinguish them at first glance. These include who you are, what you do, where you’re located, and why people should contact you. Company name, logo, and slogan are a must-have, and they usually cover the mentioned who, what, and why aspects. Plus, it’s crucial to include multiple ways to contact you. For example, you can use your company’s telephone number, email id, and social media links on the card.
2. Don’t Settle for a Generic Business Card Design
Settling for a generic business card pushes your company to blend in with the crowd, making you non-memorable for your potential clients. To make sure your target audience gives you a second thought after exchanging cards, you have to opt for a creative yet professional design that reflects your organisation’s exact identity. It’s best to hire an expert in the graphic designing field to carry out this job.
3. Do Select a Promising Colour Scheme That Reflects Your Company
Selecting a colour scheme is where you can show your true creativity since that can be a make-or-break deal when designing a business card. While it’s best to choose a neutral background with colours like white, black, or cream, you can still play with the font colours such that they reflect your company’s identity and complement the logo printed on the forefront.
That said, it’s best to remember not to go crazy with the colour scheme since too many shades can sometimes translate to unprofessionalism in certain industries.
4. Don’t Choose Ghastly Typography and Unreadable Fonts
We can’t stress this enough! Using quirky fonts to make your business card look different and stand out from the crowd never works in your favour. People want to read your card without making any extra effort from their side. Ghastly and unreadable fonts defeat this purpose from the get-go.
Instead, it’s best to make separate copies using five different fonts in the end and see for yourself which one not only looks the best but is also the easiest to read.
5. Do Consider Different Papers and Finishes
Similarly, you never know what kind of paper and finishing would look the best in practicality when designing a business card. To make sure you don’t opt for something that isn’t considered professional or practical, you can order a test batch using different papers and finishes. Once you have them all in front of you, you can analyse which one would work best for your company. That said, it’s best to choose materials that don’t crumble easily.
6. Don’t Opt for UV or Glossy Coating Unnecessarily
While UV and glossy finishes do look nice, these materials have their share of limitations. For example, people tend to write notes on business cards, and the slippery material makes it impossible for them to achieve that purpose. Plus, if they’re reading your card outside in the daytime, they’ll have to make an effort to avoid direct sunlight since it bounces off the card, making it hard to read.
7. Do Avoid Going Overboard with Unconventional Layouts
Lastly, most business cards have a standard 3.5 x 2 inches size. However, if you’re opting to go with an unconventional layout, things might get trickier when it comes to storing them inside one’s wallet. Therefore, it’s best to look at your ideas from all different perspectives before finalising a design.
By keeping these seven dos and don’ts of designing a business card in mind, you can create interesting printing templates that leave your potential clients in awe with your creativity!