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Earning back trust: How AI and IoT businesses can prove to customers their privacy is not at risk – ITProPortal


The concern of technology consumers over the extent of incursions into their privacy and the confidentiality of their data is nothing new, and it’s certainly a subject never far from the headlines. Just recently, there was a backlash in the press against unscrupulous tech companies that were accused of harvesting data gathered from facial recognition technology, and this sparked major concerns over data privacy.

Emerging technologies like the Internet of Things (IoT) and Artificial Intelligence (AI) have the potential to transform our lives, but not everyone is excited at this prospect. In January, the World Economic Forum listed cyber attacks as one of the top threats facing the world in 2020, and pointed to recent hacks of smart home brands and mass data thefts as particular areas of concern.



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