Eco start-up Pawprint has beaten its crowdfunding target of £100,000 in six hours after 200 new investors signed up.
Entrepreneur Christian Arno had invited people to commit as little as £10 to own a rare alongside Oli Norman of Itison and Kevin Dorren of Dietchef and other noted tech investors who had already put in £580,000.
Next month the business will launch a companion app which prompts users to make small lifestyle changes that can add up to make a big impact on climate change.
Chief executive Arno, who previously founded translation tech firm Lingo 24, said: “We very nearly postponed this crowdfund, as we, like everyone else, became immersed in the coronavirus fight.
“But, when we checked with people who’d shown an interest in investing, their overwhelming feeling was that they want us to press on and do our bit to fight another global threat. And they wanted, perhaps with even more resolve, for us to press on and give them something positive to work on.”
The crowd fund on Crowdcube is still open for people to invest up to £15,000.
Luke Lang, Crowdcube co-founder, said: “It’s no surprise to me that Pawprint, with its inspiring vision to empower people to fight climate change, has raced into overfunding so quickly. People love to back innovative, ambitious businesses who are on a mission to make a difference and Pawprint certainly meets that criteria.”