For any business, it’s important to stay ahead of the game and be in the know of what trends are expected to occur. Being in the know helps you to capture popular trends and, as a result, increase your sales.
Of course, this is no different when it comes to eCommerce. Online businesses must be aware of how to keep their brand in front of their customers. As we move into the new year, here are just some of the eCommerce trends to expect in 2020.
Shopping through social media
The rise of social media has given many businesses new opportunities to capture on. For example, marketers focus on a “digital-first” strategy and social media even allows customer services new channels to communicate with customers.
However, as well as creating demand, customers can now buy through social media too. Many social media platforms are making it easier for eCommerce stores to sell directly through their social media pages, with features such as buy buttons within social media posts and shoppable posts or stories. There’s demand for social commerce too, with 49% of customers saying easier payment systems would increase their chances of buying a product through social media.
This technology might have been around for a while, but augmented reality is yet to be adopted by the majority. Online sales are expected to account for 53% of UK retail sales over the next 10 years, however there is still a desire for shoppers to see products in person before they buy.
For example, customers buying furniture might want to experience how it will look inside their room. With augmented reality, you can give your customers that opportunity all from the comfort of their home, making it a key trend in ecommerce for 2020.
Flexible payment options
Flexible payment options have grown in popularity during 2019 and this trend is set to continue in the new year. If your business tends to offer products or services that are more expensive, it can be hard to convert new customers. If a purchase comes with a higher price, customers often view it as risky, and so, become discouraged from buying.
However, flexible payment options can help you to combat this. These services can break down payments into smaller equal costs paid over a set period of time, or allow buyers to “pay later”. Having more payment options available to your customers is a must, and the more options you have, the more people your business appeals to.
By 2020, it’s estimated that a whopping 30% of all website sessions will be conducted without a screen. How? That’s all thanks to voice search technology. Voice search allows users to speak into devices rather than typing in a search query through their keyboard.
For many brands, this provides a great opportunity to capitalise on voice search. Of course, you’ll want to ensure you have an SEO strategy in place. Struggling with your SEO? Check out Climb Online to find out more.