Eggstravaganza: Brits set to spend £1.7billion on indulgent chocolate eggs AND new healthier vegan alternatives this Easter, but card sales go limp
- Easter spending in the UK to reach £1.7billion in 2019, says GlobalData
- It’s not all about chocolate as retailers target more health conscious shoppers
- Cards and gift wrap will be the worst performing category with a 0.9% drop
Brits will splash out on Easter this year with analytics firm GlobalData forecasting that spending will reach a record £1.7billion.
That’s an 0.5 per cent uplift on the amount spent on Easter celebrations in 2018, driven by people spending more on gifts like upmarket eggs and toys, the firm said.
A booming health and wellness trend may support a lift in sales as retailers launch ‘alternative Easter eggs’ to capture the imagination of shoppers who don’t wish to overindulge.
Alternative Easter eggs are becoming more popular amid a booming health and wellness trend
GlobalData retail analyst Zoe Mills said: ‘The continued shift in dietary habits has seen a number of consumers turn away from dairy and gluten, encouraging retailers and brands to improve the level of choice in vegan and free-from Easter eggs.
‘This range diversification will help offset a potential decline in chocolate egg sales.’
Shoppers are expected to splash out on Easter this year, indulging in chocolate eggs and gifts
Retailers are also innovating with Easter eggs to satisfy a range of tastes. The Wyke Farms Cheaster Egg, for example, is a cheese Easter egg appealing to those with less of a sweet tooth.
But non-food businesses may also do well this Easter if, like with the popular health & beauty advent calendars at Christmas, they find ways to step up their gifting options.
Beauty and toy brands such as Revolution, Playmobil and Smiggle are producing alternative Easter gifts to appeal to older audiences or to health-conscious parents wishing to avoid sweet treats for the occasion.
However, the cards and gift wrap category looks set to be the worst performer, with GlobalData predicting a 0.9 per cent decline.
Fewer people are sending Easter cards, GlobalData said, pencilling in a 0.9 per cent decline
‘Fewer consumers are sending Easter cards,’ Mills said, explaining that there is a ‘perceived lack of value in these items’ as they are often thrown away.
Shoppers are also put off by rising stamp costs and growing environmental concerns.