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ET Startup Awards 2019: A high-powered panel to deliberate on building digital biz for Bharat – ETtech.com


Digitising Bharat on agenda at ET Startup Awards 2019
A high- powered group of industry leaders including Nandan Nilekani, cofounder & non-executive chairman of Infosys, Kalyan Krishnamurthy, group CEO of Flipkart, Amit Agarwal, global senior vice president and country head of Amazon India, Aditya Ghosh, chief executive officer of Oyo India & South Asia and, Peyush Bansal the founder and CEO of Lenskart, will deliberate on ‘The Next Frontier: Building digital businesses for Bharat’ at a panel discussion to be held at The Economic Times Startup Awards on August 23 in Bengaluru.

The distinguished panelists who bring with them many years of operational experience in building businesses at scale will talk about the opportunities, challenges and the road ahead for the country’s digital economy, as companies seek to draw the next 500 million Indians into the digital mainstream.

Union ministers Ravi Shankar Prasad and Piyush Goyal and the Chief Minister of Karnataka BS Yediyurappa, who are the guests of honour at the grand ceremony to felicitate the winners of the prestigious awards, will also address the gathering of 350 select guests comprising the who’s who of the Indian startup ecosystem.

Over the past six months, Indian startups have witnessed heightened activity with even idea-stage companies attracting never-seen-before amounts of funding. As a slug of capital flows in to bolster entrepreneurship, a new crop of startups across e-commerce, financial services, social networking, education, healthcare and hospitality is starting to build solutions for India beyond the metros, aided by cheap data connectivity and smartphone prices.

Since 2013, India has been adding more than 40 million internet users on an average each year. But, this population is not homogenous and behaves vastly differently from the first set of consumers, a population largely concentrated around the big cities. Seeing this, Indian entrepreneurs are now at the forefront of modelling their businesses in such a way that it caters to this group.

Mixing digital with physical strategies, focus on regional languages, solving for India-specific issues, are themes which have garnered a lot of interest from local entrepreneurs and even the bigger internet firms. Over the next few days, ET which has led with its continuous and detailed coverage of India’s startup economy, will publish personal accounts from top notch founders on how they are targeting this segment of users with a slew of new ideas that did not exist before.

The Economic Times Startup Awards, now in its fifth edition, is presented in eight categories. The winners are chosen after a rigorous process that begins with nominations from a group consisting of the most influential founders and investors. The final shortlist of five candidates in each category was prepared by ET’s editors in consultation with knowledge partner Tracxn.





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