Facebook announces call for applications from non-profit organisations for its CSR grant

NEW DELHI: Facebook India on Wednesday announced a call for applications for its CSR initiative, Facebook Pragati – powered by N/Core (The/Nudge Centre for Social Innovation).

Facebook said the initiative will incubate and accelerate, early stage women led non-profits that are working in the areas of women entrepreneurship and to drive awareness and adoption of technology among women in India. This is a part of the Corporate Social responsibility mandate by the Government, where Facebook will work in collaboration with N/Core. The social media giant said Facebook Pragati will award four grants of up to Rs 50 lakh for each non-profit to scale their work.

Ajit Mohan, vice president and managing director, Facebook India said: “The relative number of businesses in India run by women entrepreneurs is still very low. We are committed to helping women entrepreneurs succeed through greater access to digital platforms, funds and mentorship. Our CSR focus with Facebook Pragati will be to empower women to set-up and grow their businesses, and contribute to making the country economically and socially stronger.

“N/Core believes in the massive potential of women entrepreneurs to drive innovation, create jobs, unlock the power of technology, and fuel India’s economic growth. We are excited to partner with Facebook in launching Pragati and taking a significant step towards bridging the deficit for providing essential support for women entrepreneurs.” added Akshay Soni, managing director, N/Core Accelerator.

Each of the non-profits selected for Facebook Pragati initiative will get access to direct grant as resources to build an organization and scale operations for a greater impact, mentorship by an N/Core Partner – Kamakshi Rao (Partner, Ankur Capital); K R Lakshminaraya (Chief Endowment Officer of Azim Premji Foundation) and S K Jain (Co-founder, WestBridge Capital) amongst others.

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Facebook said the startups will also receive hands-on support in areas like technology, marketing and human resources from renowned experts and industry leaders including Facebook’s leadership team and employee volunteers besides assistance in improving the fund raising strategies. The eligibility criteria includes nonprofits that are less than 3 years old and have at least one woman founder and demonstrating a viable business plan, working in the space of women entrepreneurship and promoting use of technology in India.


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