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Facebook appears to be considering putting Messenger back in its main app – Business Insider


caption
Facebook CEO Mark Zuckerberg.
source
Drew Angerer/Staff
  • Facebook is thinking about re-adding Messenger to its
    core app.
  • The company split it out years ago, forcing users to
    download an additional app to message their friends.
  • A researcher digging through Facebook’s code has found
    suggestions that it is now considering bringing it back into
    the fold.

Facebook appears to be considering re-adding Messenger to its
core app, years after removing it and spinning it out into a
separate app.

Jane Manchun Wong, a tech researcher who digs into popular apps’
code to find unannounced features and internal tests, posted
on Twitter on Thursday screenshots that show the Silicon Valley
tech giant is exploring the idea of putting Messenger back inside
Facebook itself on smartphones
.

The potential move comes as Facebook is embarking on an ambitious
project to more tightly integrate its messaging services –
Messenger, WhatsApp, and Instagram direct messages – with
encrypted messaging; a move that Facebook says is supposed to
promote privacy, but that has been interpreted by critics as an
attempt to fend off the rising threat of anti-trust action over
the company’s dominance.

The rationale behind the Messenger reintegration isn’t
immediately clear, and a Facebook spokesperson didn’t respond to
Business Insider’s request for comment,. That the company is
experimenting in this way doesn’t necessarily guarantee that this
change will ultimately make its way into ordinary users’ apps –
but product updates are frequently leaked this way before they’re
officially announced.

It seems unlikely that the move would spell the end of the
Messenger app entirely. Spinning the message service into its own
app back in 2011 helped it grow markedly, and many users have
notifications on the core Facebook app switched off; forcing
Messenger messages to only route through it again would mean
messages would go unread, and engagement would likely decline.

But the change would help to bolster the company’s argument that
Messenger is a core part of the Facebook experience,
strengthening the argument that it couldn’t be forced by
regulators to spin it off into a separately run company. That’s
an important point, as politicians like Elizabeth Warren call for
increased scrutiny over potential monopolistic practices at tech
giants including Facebook.

And it would likely be a crowd-pleasing move: Many users were
frustrated by having to download an additional app from Facebook
when it was made mandatory in 2014.

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